People spend an average of 37 seconds on an article. Don’t let them go until they read the most important thing
- Apply the “inverted pyramid” principle. The most important thing is at the beginning, not at the end.
- A good headline is 90% of success. If you didn’t get the reader interested in the first 8 seconds, then credit trust is lost. The title should have an informative and advertising function.
- Make the text attractive for search engines (SEO). The search engine will find the text or page by keywords:
- In the page title
- Title
- Descriptions
- Domain name
A good tip is to write the text and then place the keywords.
- The main attention should be focused on the target audience (potential clients).
- Write concisely, succinctly and in plain language. Remember the famous phrase “time-money”. If you are selling online, you need to get the reader interested in a short period of time.
- Analyze and track consumer behavior. Specify how much time visitors spend on site.
- Create valuable content that is relevant today.
- Update pages, headings, subheadings. Search engines are constantly updated and are improving, so your pages should be adapted.
- Check the ease of access and the ability to share your information.
- A call to action is an article element that prompts the visitor to take a specific conversion action. It can be a text link or other element that encourages clicking on itself with the goal subscriptions, newsletters, communication or to learn about a product or service.
Valuable and relevant content is not only texts and diagrams, it is also a high-quality video that becomes very popular in the modern world.
Be modern and progressive!