The vast majority of people use e-mail. It does not matter what the goals are: work or personal. Without e-mail, we cannot register on any Internet resources. Also, this means of communication has become mandatory for business and business correspondence.
Why is e-mail marketing needed and what are its goals? What are its elements and main advantages?
Well, let’s talk about the importance of e-mail marketing in marketing communications.
With the help of e-mail, any brand can inform its consumers about a promotion or an exclusive offer. An important aspect of e-mail marketing is a high ROI (return on investment). Therefore, it quickly and effectively attracts potential customers.
This tool fits into the overall strategy of promoting a business or brand, and it is easily used with other promotion channels.
Goals of e-mail marketing:
- Increase in sales;
- Increase in traffic;
- Increasing brand awareness;
- Building relationships with the client.
From the beginning of the creation of e-mail until today, it remains a relevant and important communication tool. Even though the popularity of different social networks is changing.
Elements of e-mail marketing
Email is very simple and practical to use. It does not require additional instructions, because it is clear and does not require complex actions.
Basic elements for launching an e-mail strategy:
1.Database of users’ e-mail addresses
To implement a successful advertising campaign, you need a contact list of potential customers who are interested in your offers and expect to receive communications. The easiest way to get a customer base is to create a lead magnet in which the target audience is interested.
2.Service for delivery of electronic services
E-mail marketing uses e-mail as software that helps manage a list of addresses. This service allows you to automate events in response to the behavior of the target audience. It also opens up the opportunity to personalize each interaction, which improves engagement and conversion rates.
3.A clearly formulated goal
Many business goals are achieved through e-mail marketing. You just need to determine the most suitable one:
- sales promotion;
- brand recognition;
- customer engagement support;
- customer loyalty;
- lead generation and development.
For an effective advertising campaign, it is important that the e-mail list, e-service delivery service and advertising goals coincide.
The main advantages of e-mail marketing
Thanks to effective e-mail marketing, you can achieve the following key goals:
- Increase conversions and increase sales
- Brand recognition
- Customer loyalty
- Saving financial resources