Every SMM marketer sometimes has a moment when there is simply no idea what to write about. We have put together a cheat sheet for you that will help you keep your hands on and make a cool content plan.
1. Take an interest in the news of your field of activity.
Either way, you occupy a certain niche that is happening to something new and interesting. The people who follow you have interests, so they will definitely be interested in it.
2. Don’t ignore Pinterest
If you underestimate this wonderful resource, it’s in vain. It’s just an inexhaustible source of ideas and aesthetics, so you’ll definitely find something for an interesting post here. Submit your queries in English so you can get more relevant results.
3. Don’t forget about quotes.
We don’t know why, but quotes just have some kind of magic on social media. For years, people have been posting them, reposting and saving them to their favorites. Just choose quotes so that they are relevant to your work – and the trick is in the bag.
4. Share with subscribers a link to a useful publication, or its synopsis.
Trust me, content doesn’t always have to be unique, and if you’ve found some cool profile information, don’t be afraid to share it.
5. Create a unique playlist for your subscribers
Do it according to your mood: at the beginning of the week, let it be cheerful and motivating music, before the weekend – relaxing or romantic, fantasize.
6. Lists and selections of interesting things.
It doesn’t matter if these are the 7 most interesting films or 10 books for warm evenings -subscribers love such things, readily read, save and distribute
Ask your followers a question, ask them for advice. You can always get feedback. Finding out what your subscribers love will not only provide you with valuable insight, but also increase your page engagement.
8. Number of the day.
This presentation of information does not clog the brain, but you definitely have a figure to tell about! Think about it.
9. Your opinion about the current event.
There are many interesting things happening in the world every minute. This affects all people to one degree or another. Express your vision, your attitude to such events and get feedback from like-minded people.
10. Before and after.
One of the favorite sections of every social media user. If you have something to show in the “before and after” format – do not hesitate.
11. Getting to know the staff.
It is much easier for clients to perceive a company if they know who works in it and who is responsible for what. You can make a whole cycle of dating posts with your employees.
12. Write your own FAQ.
Surely you are often asked the same questions in the comments. Make a separate post with answers to them or make a series of publications and support it with navigation.
13. Life hack.
You are unambiguously an expert in your field. Share useful and unusual life hacks with your readers – it’s always interesting.
Show your followers your “inner kitchen” – office, process flow, meeting, warehouse, how their order is packed and sent to them. This kind of thing builds trust because you have nothing to hide.
15. Apply memes
What does it mean to use memes? This means applying them in such a way that they work in favor of your business and your page.
Story is always exciting and motivating. Share your business story, the story of an interesting employee, or your own success story.
17. Aesthetic photos.
Post beautiful thematic photos, or entire collections, create mood boards.
18. Announce a competition
It is always pleasant to receive gifts. It is not necessary to give too expensive gifts, sometimes you can just like a photo of a person, or promote it in a story (provided that your page is already popular enough).
19. Cross PR.
This is not just an idea for a post, but also a good way to promote your page. Promote your partner, a specialist in a related field, etc., and he will promote you in response.
20. Use reposts.
It’s not too important what it will be – a useful message, ads, user content. Remember: reposts unite.
21. Share your presence in other networks.
22. Make a GIF.
GIFs are always fun and appropriate. Create a GIF with a popular hero, or with an excerpt from a cult TV series and evoke positive emotions in your subscribers.
If you don’t know what to post, open our cheat sheet and remind yourself that something interesting happens every day in life. Share this with users, because it is possible that at this moment the information will be useful to them. Do not skimp on emotions, and your subscribers will definitely reciprocate.
Think about your life path, experience, everything you have learned. Remind yourself where you usually get your energy and inspiration, how you improve your performance and lift your mood. And believe me, wonderful posts will be born from all this!