6 characteristics of a good logo or how the experts do it
- Simplicity. A logo cannot be complex, because the power of a well-designed graphic symbol lies in its simplicity. An unconverted logo is easier to remember by the recipient. When working on a logo for your company, don’t forget to use more than four colors. Too many colors in one logo doesn’t look right. It is worth adding that the simple shape of the logo offers great possibilities when it comes to scaling it to smaller or larger sizes.
- Symbolics. A graphic symbol that identifies your brand can’t just be pretty. Yes, aesthetics are important, but be sure to use your logo to express your brand value and philosophy. The logo is an important point in the overall communication strategy of the company.
- Versatility. The versatility of the logo means that it can be used in a variety of ways, reproduced and printed on various media, such as: letterheads, promotional gadgets, business cards. The logo must be saved in the appropriate format – vector, applicable in polygraphy, and raster, which allows the use of the logo in a digital environment. You should also pay attention to variations of the logo, mainly achromatic and black and white, which are used, in particular, in the engraving technique.
- Timelessness. Well adapted to the character of the company, the logo is resistant to the influence of changing trends. With the passage of time, a properly designed logo becomes more and more important and valuable. Consistently and over many years, a recognizable graphic symbol will be effectively associated in the market with this product. Note that the most popular brands on the market have been working under the same or slightly updated logo for years. Therefore, when considering a graphic sign that characterizes your brand, answer the question: will my logo be popular in the market in 10 years?
- Clarity of the message. Your company logo must be clear to your potential customer. You must ensure that the message of the graphic symbol is adapted to the character of your brand. Avoid elements that are only plain ornaments. The simpler the better.
- Memorization. Probably, each of us associates the sign of a bitten apple or three stripes? Your brand logo should be easy to remember. The above-mentioned simplicity of the sign is a great tool that will be remembered by potential customers. If your company is dynamic, choose a logo with a sharper cut. On the other hand, if you’re in a soft industry, focus on soft graphics.
Contact the DALI Marketing Center, where they will create an exclusive logo for you that will meet all the above tips!