10 rules for optimizing Facebook Ads

Are you starting your social media marketing business and starting to create ad campaigns? Here is a selection of our advice – 10 rules for optimizing Facebook ads, which you can take as a kind of guide. Taking into account the aspects of advertising optimization that we have mentioned, your work will undoubtedly be more effective.

  1. Update your campaigns – cliche and it works!

With the start of the advertising campaign, Facebook begins to study this. Over time, it will optimize its course itself, and you can start manually interfering with it.

After a while, it’s worth deleting existing ads and creating entire campaigns from scratch, even with the same targeting data. As a result: FB will treat it as new and allow it to cover larger ranges.

  1. Change the parameters of ad sets

Changing even one parameter can significantly affect campaign results. So change and play with your target audience, location and ad placement settings.

  1. Test! This is the basis, also in Ads Manager

Start each new campaign with similar pages, CTAs or Leads from tests.

Try different graphic options, edit the copy, add or subtract something from the message. You can monitor your performance on the fly by changing settings in your ad set.

Undoubtedly, every (even the smallest) little thing affects the results of the promotion. Find out what will work best for you.

  1. Analyze and draw conclusions

If the campaign is ineffective, analyze all your actions. Consider what could be causing this perception: poorly chosen graphics, a lack of bright copy, or perhaps a wall of text in the ad contributed to it?

  1. Create individual campaigns

If the profile you manage is intended to reach different target groups, create a separate campaign for each of them with several ad sets. Remember that different groups also mean different messages. So prepare separate graphs and a copy for each.

  1. Check budgets

See which type of campaign produces better results: with a daily budget or with a total budget. It is also a reliable way to set a budget higher than the actual one so that the campaign is more effective and gets more knowledge. This will lead to higher results, but requires more frequent checking of the statistics in order not to exceed the expected spending limits.

  1. Do not mix FB with IG … and vice versa

Do not combine a Facebook campaign with Instagram! These are two different platforms with their own rules and ad formats. The algorithm for recognizing user interests is also significantly different. Create two separate campaigns, think about which graphics and copy will reach your audience, and take action!

  1. Place and match

Always check the placement of ads on your social networks for correctness and uncheck unnecessary places. Consider whether your target audience watches Instastories? Will they pay attention to Messenger ads? Unnecessary publications are definitely a waste of budget, and each of us wants to avoid this.

  1. Wait before jumping to conclusions

Give the campaign at least two days to review and collect data. Each campaign takes time to optimize, and one-day effects are not reliable . Also, don’t be intimidated by the high unit cost at the start – with good setups, the cost will drop as you learn.

  1. Error correction

If there are errors in your campaign and you don’t know how to fix them, delete the campaign and set it up again. Don’t waste time waiting on Facebook to explain limited ranges or rejected posts. Often this is simply due to a system error and everything should work as it should when you re-create the ad.

When creating advertising campaigns, do not forget about these 10 points. Reliable moderation and optimization of advertisements will bring satisfactory results. Also, make advertising fun. This is a time when you can be creative and organized. Therefore: test, change, analyze!