“It’s better to see once than to hear 100 times” – a phrase familiar to everyone works perfectly in the field of SMM.
Visual design is one of the main factors
business promotion in social networks. Most users consider social networks as a way to have fun, so they focus on original pictures, funny gifs or memes.
70% of all sensory receptors are in the eyes. Studies have shown that 90% of information our brain perceives through visual perception. Scientists
established that people remember 80% of what they see, 20% of what they read and only 10% of what they hear. So, taking into account the knowledge mentioned above, we will formulate 10 rules for
creating attractive content:
Rule 1. Don’t tell, but show. Don’t tell your audience what can be shown through a vivid illustration. When presenting a new product, show it in action.
Rule 2. First impressions are the most important. In today’s digital world, the first impression is formulated very quickly and it should affect the viewer and
get their attention.
Rule 3. Add speakers. Once you’ve got attention, it’s worth keeping. More and more digital marketers are adding motion to their visual stories with special effects, using apps and online
Rule 4. Be relevant. If you want your audience to enjoy what you present, the material must always be relevant in your niche, respond to the latest events in business and the world.
Rule 5. Choose your own style. A person looking at your material should understand that it is you, even without hashtags. This should be discussed: design elements – background and logo; colors and fonts used on
website; style of images in social networks and on the website.
Rule 6. Be closer to people. To get to know your audience, tell about yourself, your team, partners and customers. Show “behind the scenes” of your company’s life. Photos of meetings and the work process. It
will reveal the secret of your success and increase the trust of the audience.
Rule 7. Educate your audience. Forget faceless, inexpressive stories.
Show your clear position and prepare a meaningful message. Make your audience think.
Rule 8. Attract attention. A well-chosen image stimulates everyone
sense organs Images can affect feelings of warmth, coziness, comfort, nostalgia, and even convey smells and tastes.
Rule 9. Keep focus.
A rule named after one of the greatest visual storytellers, Alfred Hitchcock, is that the size of everything that enters the frame should be proportional to how large that character or object is at the moment
important to the story. In other words, it is necessary to emphasize such images that are of great importance in history.
Rule 10. Adhere to high quality and authenticity. Pictures from the Internet and various applications quickly get boring and are widely available. It is important to develop your own concept and create photos and graphics accordingly
individually developed strategy. Use unique photos taken on high-quality cameras.
Conclusion: There is no doubt that visual content has become a vital element of marketing strategy. If you do everything right, visitors to your website or pages in social networks will become your customers.