UGC (user-generated content) or content provided by consumers and clients. It can be any type of content: videos, photos, memes, blog posts, stories, audio and much more, that is, content that is created by users of social networks.
UGC is a powerful marketing tool, and it’s especially effective when you need to connect with your audience.
Often times, marketers want to show a product or service in the best possible light, so they may exaggerate, understate, or misrepresent something.
How to create UGC content?
To create custom content, you need to work through the following points:
Create favorable conditions for its users
For example, you can send various gifts that are added to the product or order. This can increase the audience’s loyalty to you and you will be remembered as a company or brand that does “small pleasures” for its customers.
Create your own hashtag
To create UGC, you need to be easy for users to find, and that’s easy to do with your unique hashtag.
You can launch your challenge and come up with an interesting hashtag for it. Then users will start using it en masse and this will increase interest in you and your product.
Encourage customers to leave feedback
It is also an important part of custom content on which a successful strategy is based. You need to organize everything so that the user can leave a review quickly and easily.
Hold contests
Contests are the part that most encourages users and customers to interact with your brand or company. The success of your contest is determined by the fact that the reward for fulfilling certain conditions will be worthy. But remember that creating complex conditions for participation in the contest will repel your potential audience.
How to properly publish UGC content?
Ask permission to publish
This is where your unique hashtag will come in handy, thanks to which you can find users who tagged you.
You should always ask permission from the user who listed your product or service.
Enter the details of the content author
Tag the user who made the post or story in your publication so that other users can verify that it was actually created by someone who is not an employee of the company.