TikTok continues to grow in popularity and is becoming one of the most influential social platforms in the world. Every year, this network attracts more and more users, especially among young people. And if you are looking to promote your brand or business, then TikTok is an indispensable tool to reach your target audience.

Here are some reasons why TikTok promotion is effective in 2023:

Large active audience:

According to updated 2023 data, TikTok has billions of monthly active users. This creates a powerful potential to reach your target audience and attract new customers. No matter what your niche or market segment is, TikTok has an audience looking for interesting and relevant content.

Increasing brand awareness:

TikTok is a platform where you can quickly attract attention and evoke emotions in your viewers. With the help of video content, dances, challenges and a creative approach, you can increase the recognition of your brand. The DALI marketing center understands how to create exciting content that will stand out from the crowd and remain in the audience’s memory.

Ability to interact with the audience:

TikTok offers a wide range of opportunities to interact with your audience. You can get comments, likes, and reactions to your content, and you can interact with your viewers through live broadcasts and messages. This allows you to build a closer relationship with your audience, answer their questions and respond to their needs.

The possibility of using advertising:

TikTok allows you to use ads to promote your brand or product. This means you can set up target groups, choose the ad format that best suits your brand, and show your ad to your target audience. The DALI marketing center has experience in developing effective advertising campaigns on TikTok, which will help you make the most of the advantages of advertising on this platform.

The possibility of creating viral content:

Tiktok is known for its viral videos that spread quickly and get a lot of views. This creates the potential to create viral content that can “fly” to millions of views. In this way, you can attract the attention of many users.


In 2023, TikTok continues to be a powerful tool to promote your brand or business. With its large active audience, engagement capabilities, advertising, and potential to generate viral content, you can succeed in attracting and retaining your target audience. Do not doubt that including TikTok in your 2023 marketing strategy will be a real breakthrough for your brand!