We live in an era of worldwide immersion of life in the global network. No business can exist today without the Internet and the promotion of its brand through social networks. These are not only the most convenient platforms for communication, but also an excellent tool for increasing brand awareness among users, attracting new customers and increasing the number of conversions.
Each business has its own specifics, and each network has its own unique properties and capabilities. To understand which social network should be used for your business, you need to understand each of them.
So, let’s consider the features of social networks and what business opportunities they provide:
Facebook:
- Number of active users per month: 2.91 billion
- The largest age group: 25-34 years (31.5%)
- Gender: 43% women, 57% men
- Time spent per day: 33 minutes
Facebook has an active audience – entrepreneurs, experts and IT specialists, advertisements for middle and premium class products are often posted. Posts that are placed on a Facebook business page are only visible to your followers, so you will need to run paid ads to build awareness.
Instagram:
- Number of active users per month: 2 billion
- The largest age group: 25-34 years (31.2%), with a slight margin from 18-24 years (31%).
- Gender: 48.4% women, 51.8% men
- Time spent per day: 29 minutes
Instagram is perfect for promoting visual content. It is a great platform for shops, services and products. It is important to take into account all aspects of choosing the target audience and visual content of the account.
TikTok:
- Number of active users per month: 1 billion
- The largest age group: 10-19 years (25%)
- Gender: 61% women, 39% men
- Time spent per day: 89 minutes
TikTok is the most popular and fastest growing network in the world. This is a platform with short videos of entertainment, educational and other types of content. Fact: Nearly 40% of young people who use TikTok say they are directly influenced by the products they see on TikTok.
Twitter (X):
- Number of active users per day: 211 million
- The largest age group: 18-29 years (42%)
- Gender: 38.4% women, 61.6% men
- Spent time per day: 31 minutes
Twitter is a public social network for exchanging short messages. Research shows that a third of Twitter users have a college degree and earn more than $75,000 a year. Twitter is a great place to share content and have discussions.
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