SEO (Search Engine Optimization) is the optimization of a website for search engines. Simply put, SEO is all about highlighting your website’s greatest strengths in order to:
- adapt it to the requirements of the search engine,
- facilitate access for the search engine (and its users),
- indicate what is its subject and what exactly it concerns,
- make it easier to scan and find yourself on the Internet,
- indicate what Google should focus on.
- SEO site optimization – for whom?
On-page SEO is recommended for any website owner thinking about getting traffic from organic search results (and beyond). So, if you manage an online store or have a page with an offer, SEO optimization will make your website more user-friendly not only for search engines, but also for Internet users (for example, by increasing the speed of content loading or organizing their structure). As you can see, SEO optimization also refers to measures that make websites more “user-friendly”.
At this time, it is worth noting that if the SEO audit was not taken into account when creating the website, it will definitely not reach high positions in the search results. In extreme cases, the website may not be displayed in Google at all (for example, due to errors or a complete lack of indexing of its resources).
If you do not know what website optimization is and are looking for the help of an SEO expert who will do it for you, contact us. Thanks to such cooperation, you can save not only your time, but also money, since inappropriate SEO techniques, unfortunately, usually have a negative impact on positioning.
Interestingly, inadequate optimization of the structure can even discourage a potential customer visiting your website from taking the desired action (so-called conversion). For this reason, SEO optimization is a task for experienced professionals (like us) who know how search engines work and what their expectations are.