An important part of a successful business is not just a product or service. It’s also the ability to properly present yourself in the information space. A few years ago, a simple online presence was enough, but today’s marketing requires constant adaptation to changes in user behavior, social media algorithms, Google search queries, and the overall pace of the digital world. In this article, we share our experience and knowledge on how marketing has transformed in 2024–2025 and what needs to be implemented today to stay ahead of the competition.
Digital: Online is Not an Alternative, But the Main Channel
Online communication has become the primary form of interaction between brands and customers. Even traditional industries like medicine, education, construction, and law are actively promoted through social networks, Google, and video content.
Key changes:
- The majority of users search for information online before making a purchase.
- Over 60% prefer brands with an active social media presence.
- Short video format (up to 30 seconds) has become the main way to convey information.
Trend #1: Video Content
Stories, Reels, TikTok, YouTube Shorts — short videos have become not just popular, but a mandatory element of a marketing strategy. Social media algorithms promote videos better than photos or texts.
What brands need to do:
- Shoot live, imperfect content.
- Show processes: production, packaging, working with clients.
- Create expert videos with short tips.
- Regularly use video in advertising (especially for stories).
Trend #2: Personalization Instead of Mass Appeal
Clients don’t want to see “advertising for everyone.” They expect communication that solves their specific problem. In 2025, those who speak to their audience in the language of their needs, not templates, will win.
How Dali agency implements this:
- We segment the audience for precise ad targeting.
- We create separate advertising messages for each customer group.
- We build the brand’s tone of voice according to its target audience.
- We use dynamic remarketing.
Trend #3: Changes in SEO
Today, SEO is not just about keywords. Google algorithms focus on content quality, expertise, usefulness, and uniqueness.
What works in SEO 2025:
- Original, in-depth articles instead of superficial reviews.
- FAQ sections that answer users’ voice queries.
- A fast, adaptive mobile site.
- Internal linking and a logical structure.
- Activity in Google My Business (relevant for local businesses).
At Dali, we combine SEO with content marketing, creating articles that simultaneously generate traffic and trust.
Trend #4: A Brand is More Than a Logo
People trust people. Even more so, they trust brands that have a face, values, and a story. The role of personal branding, value-driven communication, and business transparency has increased significantly.
What we implement for clients:
- We build the brand’s visual identity (colors, font, photo/video style).
- We form a unique company story, its mission, and positioning.
- We create social media sections that enhance the brand image.
- We promote the face of the brand: owner, experts, team.
Trend #5: Advertising – Precise, Automated, Effective
In 2024–2025, smart advertising is successful. It’s not just about budget, but the ability to deliver the right message at the right time. Businesses that don’t use targeting, pixels, and remarketing lose potential.
How we work with advertising:
- We set up multichannel campaigns (Google + Meta).
- We use artificial intelligence to analyze effectiveness.
- We create creatives with hooks that genuinely grab attention.
- We adapt advertising to the season, the situation in the country, and customer needs.
What Should a Business Do Right Now?
- Assess your digital presence — is your website up-to-date, do you have social networks, are they active?
- Start with content — create a plan for publications, videos, and SEO articles.
- Invest in advertising — even a small budget, but with professional setup, will yield results.
- Build a brand — clear positioning, emotional component, uniqueness.
- Work with professionals — Dali agency will help implement a full-fledged promotion strategy: from idea to sales growth.
The world of marketing doesn’t stand still. What about you?