Category: #DaliPraktik(ENG)

In today’s digital world, where almost every business has its own website, website optimization has become a necessary tool to achieve high results in the online environment. Any company that wants to stay competitive and attract new customers needs to pay attention to search engine optimization (SEO) and the correctness of the website. In this article, we will talk about the importance of website optimization for business and how it affects the number of visitors to the website.

Why is site optimization important for business?

Increased Visibility: SEO allows you to raise the position of your site in search engines, which increases its visibility to potential customers. The logic is simple – the better SEO is configured, the higher your site is in the search. More visitors to the site can lead to increased sales and popularity of your company.

Customer Conversion: Site optimization also includes working on interaction with visitors. An optimized site provides convenient navigation, ease of ordering and increases the likelihood of converting visitors into customers. It is important that the potential client easily navigates the site. The clearer the ordering system is, the more likely the visitor will make it.

Competitive Advantage: A high ranking of your site in search engines helps you get ahead of the competition. Customers looking for products or services usually choose companies whose sites appear on the first pages of search results. After all, such sites are more trusted, and trivially, few people will want to scroll to the end of the search, if a suitable option is available on the first link.

So:

Optimizing a business website is a necessary step in any successful online strategy. This helps to increase the visibility of your site, attract new customers and increase conversion. Applying effective SEO practices that are right for your business will help give you a competitive advantage and success in the online environment. And our team will gladly help you with this. Increase your search position with the DALI Marketing Center.

The Internet has become an integral part of our lives today, and the number of sites on the Internet is increasing every day. Companies and businesses are competing for the attention of users, as the ability to capture their attention and provide a good impression becomes critical. One of the innovative approaches to web development is the use of a modular system for creating sites. This strategy allows you to create effective and flexible web resources that can easily adapt to the changing needs of businesses and users.

What is a Modular System?

A modular system of web development consists in creating a site from small individual blocks, or “modules”. Each module performs a specific function and can be easily changed, replaced or removed without affecting the rest of the site. This allows developers and designers to work on separate parts of the site at the same time, providing greater productivity and development speed.

Advantages of the Modular System for the Site:

Flexibility and Extensibility: A modular approach makes it easy to add new features or extend existing ones, allowing the site to accommodate growing business and user needs.

Reduced Development Cost and Time: By reusing modules, site development becomes more efficient as certain components can be used in multiple projects. Also, instead of developing the entire site “from scratch”, the modular system allows you to use ready-made blocks, which saves time and reduces costs.

Easy Scalability: As business grows and site volumes increase, the modular system is easily scalable, helping to keep the site running efficiently even under heavy load.

Ease of Content Management: Content management on the site becomes easier thanks to the modular system. Users can easily add, change or delete content on individual pages without having to intervene in the site’s code.

SEO Improvement: Using modular components makes it easier to optimize your site for search engines. Each module can be optimized separately, improving the overall ranking of the site in search engines.

The DALI Marketing Center provides professional website development using a modular system starting at $280.

Make your business more successful with an innovative site built on a modular system! Contact our Marketing Center to get started on your project today.

In today’s digital world, where market competition is limitless, effective online advertising is the key to the success of any business. One of the most popular and effective advertising tools is Google Ads. At the DALI marketing center, we have a deep understanding and extensive experience in using Google Ads to promote business to new levels. Let’s take a look at why Google Ads is an indispensable tool for our clients and how using this platform can bring significant success.

In the digital age, where the competition in the internet space is increasing day by day, it is important to have an effective SEO (Search Engine Optimization) strategy for your business. SEO helps ensure your website’s visibility on search engines such as Google and increase your brand’s ranking among your competitors. In this article, we will look at the basic principles of SEO for businesses and how they can help you attract more customers and grow.

Keywords and studies:

The first step in SEO is researching keywords that reflect your company, products, or services. Do your research and identify keywords that have high search volume but moderate competition. These keywords will help you optimize your content and attract the attention of your target audience.

Content optimization:

Creating quality and relevant content is one of the main elements of SEO. Your content should be interesting, informative and meet the needs of users. Use keywords in titles, meta tags, URLs, and text, but do so naturally and organically. Don’t forget to use external and internal links to maintain the authority of your site.

Technical optimization:

Setting up the technical aspects of your website is also important for SEO. Successful technical optimization will help ensure that your site loads quickly, has well-structured information and is easily indexed by search engines. Make sure your site is mobile-friendly, uses human-readable URLs, has the correct meta tags and robots.txt file, and complies with security and encryption regulations.

Local SEO:

If your business has a physical location, it’s important to optimize it for local searches. Registering with map services, providing accurate information about your location, business hours and contact details will help you appear in search results for local users.

Analytics and improvement:

The last but no less important stage of SEO is analytics and constant improvement of your strategy. Use analytics tools like Google Analytics to track your site traffic, conversions and performance metrics. Analyze data and make changes to improve results and achieve greater success.

So:

SEO is a powerful tool for attracting customers and increasing the visibility of your business online. Using the right keywords, content optimization, technical optimization, local SEO and continuous improvement are the main components of a successful SEO strategy. Give this strategy the attention it deserves and watch your business grow and advance in the search engines.

By using SEO correctly, your business will have an advantage over the competition, increase its presence in search engines and attract more target audience. Do not forget that SEO is a process that requires constant improvement and analysis of results. Therefore, keep your finger on the pulse and ensure the successful promotion of your business with the help of SEO.

Contact the DALI Marketing Center and our experts will help you create an effective SEO strategy, configure your website and achieve high positions in search engines. Don’t miss the opportunity, start promoting your business now!

TikTok continues to grow in popularity and is becoming one of the most influential social platforms in the world. Every year, this network attracts more and more users, especially among young people. And if you are looking to promote your brand or business, then TikTok is an indispensable tool to reach your target audience.

What is conversion?

Conversion in Internet marketing is the ratio of the number of visitors to the site who performed some targeted actions on it to the total number of visitors to the site, expressed as a percentage.

In today’s competitive business environment, increasing conversions is becoming a key success factor for any company. Your business may have the best products or services, but without an effective marketing strategy, your investment, and efforts may be wasted. That is why the DALI marketing center stands guard over your success, offering a wide range of services that will help you increase conversion and achieve your goals.

Analysis of the target audience:

Determining the target audience is one of the first and most important steps in developing an effective marketing strategy. Our marketing center experts NEXT will conduct a detailed analysis of your target audience, taking into account their needs, interests, and behavior. You’ll gain valuable insights to help you tailor your marketing channels and messages to maximize impact on your audience.

Creating a content strategy:

DALI Marketing Center offers content creation services that impress and attract the attention of your target audience. Our creative specialists will develop unique content that meets the needs and interests of your audience. Whether it’s eye-catching graphic layouts, engaging videos or interesting texts, we guarantee quality content that will leave a mark in the hearts and minds of your audience.

Optimization of marketing channels:

We understand that a successful marketing strategy requires the correct use of marketing channels. Our experts from the DALI marketing center will help you find the most effective channels to reach your target audience. We will develop an implementation plan that will include the optimal use of social media, content marketing, e-mail and other tools that will attract the attention of your audience and turn them into loyal customers.

Measurement and analysis of results:

The DALI marketing center provides measurement and analysis of the results of your marketing campaign. We use advanced analytical tools to collect data and study the effectiveness of your strategy. This allows us to make adjustments and improve your campaign for maximum results.

So:

The DALI marketing center is your reliable partner in achieving success in the digital space. With our services in strategic marketing, content creation and optimization of marketing channels, you will be able to attract attention, attract new customers and increase conversion. Contact us today and find out how we can help you achieve your marketing goals.

In today’s world of social media marketing, one of the most effective tools for achieving maximum audience response is targeting. And when it comes to Instagram, this tool becomes even more powerful.

Targeting on Instagram is a strategy that allows you to customize your advertising campaigns according to the needs of your target audience. You can define parameters such as age, location, interests, behavior and more so that your content is shown to the people who are most interested in your products or services.

So, why is Instagram targeting so important to promoting your business? Here are some key benefits:

Advertising effectiveness:

Targeted advertising helps you achieve greater effectiveness, as your content will be displayed in front of an audience that already has an interest in your niche or product. This increases the likelihood of getting more conversions and attracting new customers.

Cost reduction:

Targeted advertising helps reduce costs because you only spend money on showing your content to a potentially interested audience. You don’t waste money on advertising to the wrong audience, which allows you to get better results for less.

Increase engagement:

Using targeting allows you to create content that precisely matches the interests of your audience. You can customize your messages, images, and videos to be as engaging as possible for your target audience, increasing engagement and engagement with your brand.

Track Results:

Instagram provides powerful analytics tools that allow you to track the performance of your targeted campaigns. You can analyze data on views, likes, comments, conversions and other metrics to understand how your audience is responding to your content and make appropriate changes to improve results.
Feedback from visitors and customers is extremely valuable for the development of your business. Based on analytics data and results, you can improve your targeting strategy and achieve even greater success.

Therefore:

Choosing a marketing agency that has experience and expertise in targeted advertising on Instagram is key to achieving maximum results. With DALI, you can not worry about the effectiveness of targeted advertising, because our specialists will do everything for you, and all you have to do is enjoy the cool results.
Contact us today and start an effective targeted Instagram advertising campaign that will help you succeed and attract new audiences.

In today’s digital world, social media has become an integral part of a successful marketing approach. Social media marketing (SMM) opens up endless opportunities for businesses of all sizes. It provides the means to attract new customers, increase brand awareness and strengthen engagement with audiences. In this article, we will look at what SMM is and what role it plays in today’s business.

SMM Definition:

SMM is short for social media marketing. It includes the use of social platforms such as Facebook, Instagram, Twitter, TikTok and others to achieve the marketing goals of the enterprise.

This is a strategic approach that involves creating and publishing interesting content, engaging and interacting with your audience, and building an active online presence.

Advantages of SMM for business:

Attract your target audience: Social media provides an opportunity to engage your audience and attract new customers to your business through targeted advertising, engaging content and smart targeting.

Increase brand awareness: An active presence on social media allows you to increase your brand awareness, create a positive perception and strengthen its reputation among the target audience.

Increase sales: Properly configured SMM can help increase sales by attracting new customers and retaining existing ones through effective communication and offering attractive offers.

Audience Engagement: Social media creates a space to communicate directly with your audience, get feedback, answer questions, and solve problems. This allows you to improve the quality of service and build trust in the brand.

SMM strategies:

Targeted Content Development: Creating interesting, useful and relevant content that engages your audience and drives engagement and sharing.

Use of advertising: Using social media advertising opportunities will ensure that you attract new customers, increase brand awareness and promote specific products or services.

Audience Engagement: Respond to comments, questions, and messages from users, create dialogue, and build positive relationships with your audience.

Analyzing and measuring results: Constantly analyzing the effectiveness of your social media campaigns, using analytical tools to measure success rates and making appropriate adjustments to your SMM strategy is the key to successful social media promotion.

Conclusions

SMM is a necessary tool for any modern business. It allows you to engage your target audience, increase brand awareness, increase sales and build customer engagement. A carefully developed SMM strategy will significantly increase the competitiveness of your business and help you achieve your marketing goals.

For more detailed information on how social media can improve your business, contact our experts. We are ready to provide individual recommendations and develop an SMM strategy that will meet your needs and goals. Only move forward with DALI.

Advertising is a process of influencing consumers in order to increase sales of goods or services. Advertising can be placed on various media, such as television, radio, Internet, press and others. An advertising campaign can be aimed at different target audiences depending on the product or service being promoted.

Advertising has several main goals, including increasing attention to a product or service, stimulating demand, increasing brand awareness, differentiation from competitors, and more. Advertising can use different methods such as humor, emotions, logical thinking, expertise to attract the attention of consumers.

One of the main benefits of advertising is the ability to attract new customers and increase sales. Advertising can help develop a marketing strategy, help build trust in a brand, and increase its reputation. Advertising can also help maintain a steady level of sales and customer retention.

However, advertising has its drawbacks. For example, it can be intrusive and annoying to consumers, which can cause negative associations with the brand. Also, some forms of advertising can be very expensive, which can be a problem for small businesses.

What needs to be done for advertising to be successful?

• Identify your target audience: Before choosing an ad, you need to know who you want to show it to. To do this, you need to find out who they are, what their interests are, where they spend their time, what media they use, etc.
• Choose a media platform: According to your target audience, you can choose a platform to advertise. For example, if your target audience is youth, then Instagram and TikTok may be suitable options.
• Develop a strategy: Before you start advertising, you need to decide what message you want to convey to your target audience, what you want to achieve, and what means you will use to attract your customers.
• Choose your ad type: Depending on your goal and budget, you can choose the type of ad that best suits your strategy and goals. For example, it can be banner advertising, contextual advertising, social advertising, etc.
• Also, it is important to consider the budget that you can dispose of for an advertising campaign, as this can limit the choice of the type of advertising and its scope.
• Launch the campaign: After completing the previous steps, you can launch your ad campaign and start getting results.

As we venture into the e-commerce market, we are certainly aware that hosting a website as a sales platform is not everything. In order for our newly launched store to be successful online and provide us with a source of income, we also need to manage it properly.

Therefore, we should take proper care of its offer by filling the database with products. Which should also be properly supplemented by us with descriptions and photos. And it is also assigned to previously created product groups, i.e. categories.

Price
It is also our responsibility to ensure that the price list is correctly installed in our store. So that the assortment that we offer on the site always has the optimally selected price. On the one hand, not to scare away our potential customers, and on the other hand, not to expose us to unnecessary financial losses.

However, market prices can change dynamically. In such a situation, we have no choice but to adapt to the conditions prevailing in the industry at the moment. Therefore, we will have to recalculate our price lists for a certain period of time, launch temporary promotions or timely discounts. In short, when determining the price of each product from our online store, we must always find a golden mean that will make our business competitive and profitable at the same time.

Interesting information
In addition, it would be good if our e-commerce platform serves not only strictly commercial but also informational activities. Customers appreciate places where, in addition to shopping, they can get practical and valuable information. They like to return to such moments because they appreciate the opportunity to satisfy the needs of the widest range of consumers at one address. And anything above that they can find on our website, apart from the actual purchases made, will be considered as an additional item. And they’ll leave our store feeling like they’ve gotten a lot more for the same amount than they could have gotten anywhere else.

If we want to achieve something like this in our business, it is our duty to supply our website not only with assortment but also with interesting short news or longer articles.

Quick feedback
As you can see, launching an online store is only the first, often smaller step, and the next step, which often costs us much more effort, is managing our newly launched website. The day-to-day administration of the sales platform requires constant dedication and a lot of time. But without this, we will not succeed, and this is our goal when creating our site.

Fortunately, all e-commerce solutions are often helpful in this area and make it easier for their administrators to work with them systematically. Some to a lesser extent, others to a greater extent, but such systems are built on the principle of “user convenience”. With this in mind, not only in relation to the client who moves through the pages of the visited store and views its offer, but also to the manager of such a site. A manager who regularly moves around his admin panel.

Such support is usually carried out at the level of standard functions, which are provided even in the basic version of the store. But they can also help with all kinds of add-on modules that can enrich the sample system.

Contextual advertising is a form of Internet advertising that is displayed in response to a user’s query in search engines or on web pages related to the topic of advertising. It can be an effective tool for attracting new customers and increasing your brand awareness. In this article, we’ll look at how contextual advertising can help your business.

Increase in website traffic

Contextual ads help increase traffic to your site by appearing on search engine results pages and on sites related to the topic of your ad. Users who see your ad may go to your site to learn more about the product or service you offer.

Increase conversion

Contextual advertising allows you to choose keywords and topics that are most suitable for your product or service. This allows you to reduce the number of unnecessary clicks and increase the number of conversions. When a user clicks on your ad, they are already interested in your product or service, so the chances of a successful sale increase.

Optimization of advertising costs

Contextual advertising allows you to accurately measure the effectiveness of your advertising, so you can optimize your advertising spend. You can identify which keywords and topics lead to more clicks and conversions and focus your ad campaigns on them. You can also set an advertising budget and control spending to get the most bang for your buck.

Improving brand awareness

Contextual advertising helps to increase the recognition of your brand, because the ad will be displayed on search engine pages and on sites related to your topic. This allows the user to see your ad multiple times, which can lead to increased brand awareness

Also, you can use contextual advertising to improve your brand awareness in a certain area of business or industry. For example, if you sell a specific type of product or service, you can set up ad campaigns that will only be shown to users who search for products in that category.

Analysis of competitors

Contextual advertising can also help you analyze competitors in your business. You can study your competitors’ advertising campaigns to understand how they promote their products and services, and how they choose keywords and topics for their ads. This will allow you to identify your advantages and competitive advantages and use them in your advertising campaigns.

Development of new markets

Contextual advertising can help your business grow in new markets. You can use contextual advertising to promote products and services in new geographic regions and in new languages. This will allow you to attract new customers and expand your audience.

Finally, contextual advertising can be a powerful tool for attracting new customers and increasing your brand awareness. This form of internet advertising allows you to fine-tune the keywords and topics for your ad, which increases its effectiveness and allows you to reduce your advertising costs. If you’re not already using contextual advertising to promote your business, it might be time to start.

In one decade, the Internet has changed the way people search for and buy goods or services. The network is the shortest way to communicate with customers and contractors. It is websites that have become the main business tool for attracting and serving customers.

• Websites are the main channel of communication in business

Every second, millions of people around the world work on the Internet. Custom, professionally designed websites are becoming a necessity for any business that takes customer service seriously. If you want your offer to attract attention, it must be visually and meaningfully attractive and available online 24 hours a day.

Why entrust the creation of websites to our company?

• DALI Marketing Center creates professional websites for clients from scratch.

We are constantly following the changes and trends in the dynamic world of websites. Using this, we can offer our clients modern services of the highest quality. In our daily work, we apply an individual approach to each client, which allows us to offer and create functional, efficient and secure websites.

• Graphic design of websites

Graphic design is not only an elegant appearance of the pages – it is also a proposal for navigation on the website pages and other elements that affect the usability of the pages and improve conversion (the ratio of received orders to the number of visits to the site). Attention to detail means that the graphic and functional designs prepared by our graphic designers are characterized by a high quality of execution.

• Creation of online stores

Our offer includes the creation of web applications, the main task of which is to give Internet users more opportunities to view the offer or place orders. Web applications allow you to add features to websites that allow visitors to interact with the pages. Modern interactive websites, equipped with appropriate tools, are an effective element of customer service, which reduces the costs of operating a company.

• E-commerce solutions

Modern web-based software can be used to search for information, exchange documents, and process orders and complaints. They can also act as sales systems, supporting online stores, or manage website content. Professionally developed and produced programs can turn your pages into an interactive portal, Internet or commercial portal.

• How do we work when creating websites?

To ensure the highest quality of services and products, we have created a professional team dedicated to the creation of websites and web applications. We have also developed a number of procedures and internal IT systems to facilitate and improve the execution of orders, thanks to which we can fulfill the orders entrusted to our company with quality and time.

We offer our clients full support, serving with dedication, knowledge and experience, and we believe that website development should be left to the professionals. Only then will the final product effectively create the image of the company and help establish new business contacts.

Internet advertising and marketing through the use of the Internet can be done through several other channels besides SEO. These additional methods include social media marketing, social media advertising, email spam, and viral advertising.

Consider using multiple marketing channels when promoting your website. However, it will be difficult and expensive to do so. As a result, most people choose to focus their efforts on only one particular channel. We advise you to choose SEO as the focus of your promotion.

In conclusion, we will give arguments for this.

No need to pay for each click.

Search engine optimization is an effective alternative to more expensive marketing methods. For example, contextual advertising with high competition costs hundreds or even thousands of times more than attracting a potential customer through search. This is a great advantage for new businesses that cannot afford large investments.

User trust

Whether a potential customer becomes a real one depends on the level of trust in you. A resource that appears on the first page of search results means that you have managed to win the trust of search engines. A higher ranking in search engines automatically increases customer trust in your site.

The reason why this happens is psychological. People trust those who are above them. This is to some extent subjective, since, for example, not all businesses that took the first places in the rating work with the most favorable conditions. Just as the best are not always the best. However, this remark is fair.

The most favorable channels in the future

Of course, SEO requires financial costs. But money, if invested correctly, will generate traffic for years. Plus, it’s free as long as you appear in search results. However, if you stop investing in these ads, the flow of customers will immediately stop. Therefore, SEO-optimization is a profitable investment that will allow significant savings.

Flexible budget management

SEO promotion of your site is a task aimed at improving the position of the resource in search results. These include:

• Increasing page relevance (relevance to search queries).
• Site structure optimization.
• Content should not only meet the requirements of search engines, but also be useful for users.
• Improvement of commercial factors.
• Improvement of external factors that increase the relevance of the site.
• Optimization of the page code.
• With the help of the correct analysis, you can determine the most strategically important tasks at the moment and allocate a budget for their implementation.

Conclusion

SEO is one of the most effective tools for achieving good results in online business. By developing the right strategy, you can save your budget and use this tool in the future. However, achieving good results requires time and, most importantly, a competent comprehensive approach. Without special training and experience, you will not be able to handle it yourself.

Our company is engaged in SEO optimization with guaranteed quality of work. With us, you will achieve bold sales goals!

When creating a business promotion strategy, all components must be taken into account. Including Google “My Business”. After all, it is a huge structure that has many tools designed for the efficient operation of your company.

Google My Business is a tool that combines information from Google Analytics and Google addresses. And also allows you to create a new type – Google Post and monitor its effectiveness. This service enables companies to appear on Google, that is, in special blocks: on the map, in information about the company, even without a website.

When searching for your company on the Internet, namely through Google Search, it will be displayed in the following form: location; method of communication (phone number); work schedule; route and rating.

Effectiveness and coverage of the company profile

By creating a profile on “My Business”, you will attract the attention of potential customers to your company. There you can do many different things, such as:

publication of articles and photos;

responses to reviews;

change of information about the company;

viewing statistics.

You can monitor the effectiveness of your company’s profile in Google “My Business” itself. You just need to select the performance in the “My Business” profile and set the dates for which the profile coverage report will be sent to you.

The correct design of your profile will help increase its views and positively affect the promotion of the company. By analyzing all the competitors in your industry, you will create a flawless profile and be able to easily outrank them.

You should fill out the profile as much as possible and optimize it correctly.

To increase your reach, start using Google Posts. This tool is great for click-through rates and overall profile visits of people who will become your future leads.

In general, you can post any useful information related to your company or interesting events that are about to take place. Talk about the products or services you provide. Activate the “Questions and Answers” section – this will help the client get complete information about you and your activities.

Using all the possibilities of Google My Business, you create an efficient and effective promotion strategy for your company, which will help bring your business to a new high level.

Modern difficulties with “My Business”

Due to martial law, restrictions on editing and creating new profiles have been imposed on some countries. Here are examples of the most common:

• Problems creating a new account. You can create a company profile and it will be in “processing” status until the end of martial law, which means that no one but you will see the company profile.
• Not everyone will be able to edit a phone number or address, but you can always contact support for help.
• The use of phone numbers in texts is now not allowed – if you add it to “news”, your publication will be rejected or deleted later.

It is important to be aware of marketing tactics for promoting a business and its products or services through social media, blogs, messaging apps, and other forms of social media. These platforms offer many purposes for marketing that cannot be compared to advertising or promotion. Instead, it can influence the public in a variety of ways with a multi-purpose effect. That’s why understanding it is important.

How is it applied?

You can use social media to promote your company’s products and services. These sites are a good place to run surveys and contests, as well as to post news and announcements about your company’s latest developments.

You can also use these sites to promote your advertising campaigns. People will trust you more if you are honest and communicative. People will also love the relationship you build with them by sharing information that matters to them.

SMM is the best way to show the target audience the history, values and distinctive features of your brand. People today are more demanding and competitive than ever. That’s why using social media is a great way to connect with consumers and attract them to your business. You can easily tell them about your company by talking about production methods, office life and corporate culture. You can even talk about the logo and its meaning. Companies can use their brand book and logo to help them build a recognizable community online. By creating social media pages, companies can show the world what their company is all about.

Tips from us

To effectively promote your business through social media marketing, use the summary list below:

Creation and further promotion of accounts in various social networks and blogs.

Initiate and actively participate in discussions, comments and discussions (including the use of direct and covert marketing tools).

Advertising (with bloggers or professional communities).

Manage the company’s reputation and create a positive image of the company in society.

Optimization of the company’s website in social networks (SMO).

Since the introduction of quarantine, a large number of companies have started to move to online trading. This is due to the fact that offline shopping was not available to people, so many businessmen thought about online businesses.

If you are thinking about giving your company the status of “online” as one of the others, then this article is just for you!

The Internet is the “second home” of your customers

This is not just a made-up statement. Statistics show that approximately 60% of people on Earth have access to the Internet. A third of them buy something online every month. The trend of people moving to online services persists and expands every year.

We will also cite a couple of facts that confirm this:

• About 4 billion people actively use social networks;
• 60% of buyers find information about goods and services online
• 95% of them pay attention to reviews on the Internet before buying
• More than 68% of paying citizens of Ukraine actively use the Internet, spending six hours or more on it.

So, for your business to be successful, you need to be where the target audience is looking for you. Now it is the Internet. People turn to the network more and more to find the right product or service, and also look at reviews about the company.

What are the advantages of digital marketing?

Here are the advantages of Internet marketing:

• coverage of the target audience, quick response to its changes
• flexibility to the market (correction of prices, characteristics, adaptation of advertising campaigns)
• building strong relationships with clients
• automation of processes for effective customer service
• transition of business beyond the local market to international and national
• it is convenient to find new partners and investors

It is these tools and opportunities that create the necessary conditions for effective promotion of your business on the Internet.

Digital marketing is not only for business on the Internet

If you think that this only applies to online stores, then you are wrong. Internet marketing is a tool for business promotion using the Internet. It uses the network as a channel that connects the customer with the seller.

This is not necessarily for online companies, but also for offline ones. Therefore, if you want to effectively promote your business, you cannot do without internet marketing.

“It’s better to see once than to hear 100 times” – a phrase familiar to everyone works perfectly in the field of SMM.

Visual design is one of the main factors
business promotion in social networks. Most users consider social networks as a way to have fun, so they focus on original pictures, funny gifs or memes.

70% of all sensory receptors are in the eyes. Studies have shown that 90% of information our brain perceives through visual perception. Scientists
established that people remember 80% of what they see, 20% of what they read and only 10% of what they hear. So, taking into account the knowledge mentioned above, we will formulate 10 rules for
creating attractive content:

Rule 1. Don’t tell, but show. Don’t tell your audience what can be shown through a vivid illustration. When presenting a new product, show it in action.
Rule 2. First impressions are the most important. In today’s digital world, the first impression is formulated very quickly and it should affect the viewer and
get their attention.
Rule 3. Add speakers. Once you’ve got attention, it’s worth keeping. More and more digital marketers are adding motion to their visual stories with special effects, using apps and online
resource.
Rule 4. Be relevant. If you want your audience to enjoy what you present, the material must always be relevant in your niche, respond to the latest events in business and the world.
Rule 5. Choose your own style. A person looking at your material should understand that it is you, even without hashtags. This should be discussed: design elements – background and logo; colors and fonts used on
website; style of images in social networks and on the website.

Rule 6. Be closer to people. To get to know your audience, tell about yourself, your team, partners and customers. Show “behind the scenes” of your company’s life. Photos of meetings and the work process. It
will reveal the secret of your success and increase the trust of the audience.
Rule 7. Educate your audience. Forget faceless, inexpressive stories.
Show your clear position and prepare a meaningful message. Make your audience think.
Rule 8. Attract attention. A well-chosen image stimulates everyone
sense organs Images can affect feelings of warmth, coziness, comfort, nostalgia, and even convey smells and tastes.
Rule 9. Keep focus.
A rule named after one of the greatest visual storytellers, Alfred Hitchcock, is that the size of everything that enters the frame should be proportional to how large that character or object is at the moment
important to the story. In other words, it is necessary to emphasize such images that are of great importance in history.
Rule 10. Adhere to high quality and authenticity. Pictures from the Internet and various applications quickly get boring and are widely available. It is important to develop your own concept and create photos and graphics accordingly
individually developed strategy. Use unique photos taken on high-quality cameras.

Conclusion: There is no doubt that visual content has become a vital element of marketing strategy. If you do everything right, visitors to your website or pages in social networks will become your customers.

The vast majority of people use e-mail. It does not matter what the goals are: work or personal. Without e-mail, we cannot register on any Internet resources. Also, this means of communication has become mandatory for business and business correspondence.

Why is e-mail marketing needed and what are its goals? What are its elements and main advantages?

Well, let’s talk about the importance of e-mail marketing in marketing communications.

With the help of e-mail, any brand can inform its consumers about a promotion or an exclusive offer. An important aspect of e-mail marketing is a high ROI (return on investment). Therefore, it quickly and effectively attracts potential customers.

This tool fits into the overall strategy of promoting a business or brand, and it is easily used with other promotion channels.

Goals of e-mail marketing:

• Increase in sales;
• Increase in traffic;
• Increasing brand awareness;
• Building relationships with the client.

From the beginning of the creation of e-mail until today, it remains a relevant and important communication tool. Even though the popularity of different social networks is changing.

Elements of e-mail marketing

Email is very simple and practical to use. It does not require additional instructions, because it is clear and does not require complex actions.

Basic elements for launching an e-mail strategy:

1.Database of users’ e-mail addresses
To implement a successful advertising campaign, you need a contact list of potential customers who are interested in your offers and expect to receive communications. The easiest way to get a customer base is to create a lead magnet in which the target audience is interested.

2.Service for delivery of electronic services
E-mail marketing uses e-mail as software that helps manage a list of addresses. This service allows you to automate events in response to the behavior of the target audience. It also opens up the opportunity to personalize each interaction, which improves engagement and conversion rates.

3.A clearly formulated goal
Many business goals are achieved through e-mail marketing. You just need to determine the most suitable one:

• sales promotion;
• brand recognition;
• customer engagement support;
• customer loyalty;
• lead generation and development.

For an effective advertising campaign, it is important that the e-mail list, e-service delivery service and advertising goals coincide.

The main advantages of e-mail marketing

Thanks to effective e-mail marketing, you can achieve the following key goals:

• Increase conversions and increase sales
• Brand recognition
• Customer loyalty
• Accessibility
• Saving financial resources