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10 rules for optimizing Facebook Ads

Are you starting your social media marketing business and starting to create ad campaigns? Here is a selection of our advice – 10 rules for optimizing Facebook ads, which you can take as a kind of guide. Taking into account the aspects of advertising optimization that we have mentioned, your work will undoubtedly be more effective.

  1. Update your campaigns – cliche and it works!

With the start of the advertising campaign, Facebook begins to study this. Over time, it will optimize its course itself, and you can start manually interfering with it.

After a while, it’s worth deleting existing ads and creating entire campaigns from scratch, even with the same targeting data. As a result: FB will treat it as new and allow it to cover larger ranges.

  1. Change the parameters of ad sets

Changing even one parameter can significantly affect campaign results. So change and play with your target audience, location and ad placement settings.

  1. Test! This is the basis, also in Ads Manager

Start each new campaign with similar pages, CTAs or Leads from tests.

Try different graphic options, edit the copy, add or subtract something from the message. You can monitor your performance on the fly by changing settings in your ad set.

Undoubtedly, every (even the smallest) little thing affects the results of the promotion. Find out what will work best for you.

  1. Analyze and draw conclusions

If the campaign is ineffective, analyze all your actions. Consider what could be causing this perception: poorly chosen graphics, a lack of bright copy, or perhaps a wall of text in the ad contributed to it?

  1. Create individual campaigns

If the profile you manage is intended to reach different target groups, create a separate campaign for each of them with several ad sets. Remember that different groups also mean different messages. So prepare separate graphs and a copy for each.

  1. Check budgets

See which type of campaign produces better results: with a daily budget or with a total budget. It is also a reliable way to set a budget higher than the actual one so that the campaign is more effective and gets more knowledge. This will lead to higher results, but requires more frequent checking of the statistics in order not to exceed the expected spending limits.

  1. Do not mix FB with IG … and vice versa

Do not combine a Facebook campaign with Instagram! These are two different platforms with their own rules and ad formats. The algorithm for recognizing user interests is also significantly different. Create two separate campaigns, think about which graphics and copy will reach your audience, and take action!

  1. Place and match

Always check the placement of ads on your social networks for correctness and uncheck unnecessary places. Consider whether your target audience watches Instastories? Will they pay attention to Messenger ads? Unnecessary publications are definitely a waste of budget, and each of us wants to avoid this.

  1. Wait before jumping to conclusions

Give the campaign at least two days to review and collect data. Each campaign takes time to optimize, and one-day effects are not reliable . Also, don’t be intimidated by the high unit cost at the start – with good setups, the cost will drop as you learn.

  1. Error correction

If there are errors in your campaign and you don’t know how to fix them, delete the campaign and set it up again. Don’t waste time waiting on Facebook to explain limited ranges or rejected posts. Often this is simply due to a system error and everything should work as it should when you re-create the ad.

When creating advertising campaigns, do not forget about these 10 points. Reliable moderation and optimization of advertisements will bring satisfactory results. Also, make advertising fun. This is a time when you can be creative and organized. Therefore: test, change, analyze!

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5 steps of marketing strategy

Before starting or taking on profile management, the first step should be to develop a marketing strategy that will guide your work. This includes setting goals and opportunities, determining the budget, coloring individual events, creating a creative line and categories of publications. A well-thought-out strategy, followed by its reliable implementation, is a direct path to efficiency and success.

Our team has created a short guide for you, i.e. 5 steps to a successful marketing strategy! Enjoy reading.

Do I need to create a marketing strategy?

So. A clear action plan will help you achieve your goal. Employees and customers will know who the target group is, what content we publish and how we measure the effectiveness of our activities.

Your final communication strategy should answer the following questions:

What do we want to achieve?

How do we do it?

When will we get there?

At what cost will we do it?

The first step is GOAL

The most important point in the process of creating a marketing strategy is to clearly state the purpose of our activity so that it is well understood by employees and customers. There’s nothing worse than working on a project that doesn’t do us any good…

The second step is Audit

Internal and external analysis is also an important aspect. In which sector and at what level does the product/service advertised by us directly affect the activities carried out. Only if you know your competition for sure can you chase them away!

The third step is the budget

Determining your budget is the cornerstone of any marketing strategy. Based on the finances available at your disposal, you can plan individual work periods and control expenses.

The fourth step is KPI

KPIs are key strategic assumptions with measurable objectives. It can be, for example, a certain number of transitions for a certain period. Thanks to KPI, you can analyze the progress and development of your activity, implement a plan or forecast crisis situations.

The fifth step is Target audience

Probably, everyone has already written about it, but it is worth reminding about this important aspect of creating a marketing strategy. Only a correctly defined target group will benefit us. It is certainly pointless to target a campaign to people who are not interested in the topic. It’s a waste of time and budget.

In the PLAN, there were situations when over time we noticed that a new interested target group was formed on this profile, which deviated from the one defined by the client himself. In such a situation, it is worth analyzing the changes in targeting and consulting on further steps.

If you believe that changing your target audience will lead to better results, discuss it with your team. Do not be afraid to take radical steps! Propose changes to the client, arguing them with real examples from the profile.

In summary…

Don’t take action without a well thought out marketing strategy. Only a clear and consistent plan will lead to positive results of your work. Keep in mind the most important elements you need to analyze: objective, audit, budget, KPI and target group.

And finally… control your actions, moderate each stage and stick to the PLAN.

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Competition on Facebook. TOP-7 rules

A good idea to diversify communication on our Facebook profile is to hold a contest. However, there are a few things to keep in mind so that everything goes well and that the competition doesn’t cause us more trouble than good. Learn 7 simple rules that will help you avoid problems.

  1. What do we want to achieve?

Before starting any activity, think about what you want to achieve. This will help us define the target group, as well as create consistent and thoughtful competition.

What is the most common goal of contest creators? Increased brand exposure is just one of the effects we can expect. A well-planned and well-executed contest will help us improve sales results or better understand customer preferences, as well as build positive relationships with them.

After determining the purpose of the competition and the target group, we can move on to choosing the format and finalizing the details of our campaign.

Expert advice: If fans of your brand have added 2-3 comments in total to all posts, it is difficult to motivate them to prepare a poster with your brand logo; )

  1. How to determine the rules of the competition?

Establishing the rules of the competition is the most important point in the organization of the competition. First, let’s choose a reward – this is the main motivation for participation, so it should be attractive. The format of the contest can be any – most often it consists of performing a creative task, adding a photo of your own authorship or answering a contest question.

However, it should be remembered that although the rules of the contest are established by us – its creators, there are basic rules to which we must adapt to avoid unpleasant consequences from the administration of the portal.

  1. Rules according to the rules

Sometimes you can meet contests, the condition for participation in which is to share a publication or mark another user in a comment. However, this is against Facebook’s policy of not forcing users to take actions on the site. We have to keep this in mind, because a game with such conditions of participation may be blocked by the administration.

  1. Regulations are a matter of celebration

The conditions of participation in the competition and its duration are important points that must be taken into account when planning. This information should be included in the regulations. The creation of such a document is necessary – it is required by both Facebook and Polish legislation. The rules don’t have to be in their entirety in the post. We can include the file in a note and mention only the most important questions in the contest publication itself.

An important piece of information that should be included in the terms is the organizer of the contest – Facebook requires us to clearly state that we are us and not a portal.

  1. Personal data subject to special protection

In accordance with the Act of 29 August 1997 on the protection of personal data and the GDPR Regulation on the protection of personal data, if we process personal data during the competition, we have additional obligations. It is necessary to inform the participants that we store and process their data, as well as familiarize them with the rights and obligations arising from the act, which apply to the organizers and participants.

  1. Who won? We draw!

What is the easiest way to determine the winners? draw! Is it really so? Unfortunately, if we choose this method, our contest is subject to special rules. According to the legal definition, gambling is “games, including those organized via the Internet, for monetary or material winnings, the outcome of which depends, in particular, on a specific case.” According to the above-mentioned law, they are classified as gambling games, therefore they are regulated by law in a special way. In the case of organizing such a competition, it is necessary to obtain permission from the Tax Chamber and make a payment in the amount of 10% of the gross value of the prize fund. Failure to comply with this requirement can have serious consequences, since the arbitrary organization of a gambling game is a tax offense.

  1. One thing is certain – taxes

If there is a cash prize in the amount of more than UAH 1,000 in our contest, it is considered income from other sources and is subject to a one-time tax of 10% of the winnings. We may impose tax liability on the winner – the decision on this matter is up to us. However, it is worth considering whether the need to share the prize with the winner will not negatively affect his opinion of us.

In order to avoid paying tax, we may fulfill another condition in addition to the value of the prize. Our competition should be related to sports, culture, science, art or journalism.

Contrary to appearances, organizing a competition on Facebook is not such an easy task. By creating such fun, we will show responsibility and we will avoid unpleasant consequences from the site or management authorities.

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What should be in the text?

Why is the title of this article wrong? Because we will not tell you how to write it, but we will indicate how it should look. No text is more than just content. It is also a set of rules adopted by the author that affect its form, reading intentions, interpretation and focus of the reader’s attention. Hence the decision to speak about what should be in the text, and not about what the text should be.

  1. The inverted pyramid principle
  2. Dividing the text into headings
  3. Concise and to the point
  4. Take care of the conclusions

The inverted pyramid principle

Let’s start with the most important. What does it mean? The principle of the inverted pyramid is one of the foundations of the profession of a journalist. It talks about putting the most important first, putting the details in the middle of the text, and the less important information at the end. Simplification:

  1. Heading – can be interrogative, stating or in the form of a quote
  2. Lead – an introduction that contains the most important information / summarizes the article
  3. Episodes / titles / subtitles – have detailed information / introduce the following parts
  4. Comments / expert opinions – contain additional information.

When creating text, use the 5W principle:

What what?

Who is who?

Where – Where?

When – when?

Why why? / For what? / For what purpose?

By following this rule, you will increase the likelihood that your text will be complete. Remember that this should not be done if the text is informative. This is a form that should be objective in its message.

Breakdown of text into headings

We once asked one of the girls – the author of the blog – why she does not use H2 and H3 headers in WordPress. She replied that it looked ugly and didn’t want one headline to be bigger than the other. We explained that it was a matter of a few code changes, but we weren’t convincing enough. Such a joke, let’s get back to the topic.

The division into headings is not only a convenience for the user, who can take a breather and rest his eyes. It is also an important action from a technical point of view. Then the robots of the search engine know that the specified heading (H1, H2, H3 …) is one of the elements of the text that should be taken into account.

There are as many specialists as there are options for using titles. When browsing expert forums and blogs, you may come across the use of: H1> H2> H3> H3 or H1 as a heading> H2> H3> H2> H2 – the number next to the H indicates importance. 1 is the most important, 2 is important, but less than 1, and so on…

Short and to the point

Read this text out loud and you will realize that there is nothing worse than long sentences where someone has put a period only where the second or third sentence should be, and you continue to read them as one and wait for it to end, and they are all are still continuing. Hard right? Therefore, avoid long sentences. We do not mean going from extremes to extremes and creating texts based on the story of Kali, who just wanted to eat and drink.

Find the middle ground and use sentences of the correct length. There will probably be people asking “what sentence length is appropriate”. Remember the noun, verb, adjective, conjunctions. In any case, if you are already in this part of the text, it means that it is good. Short and to the point.

Take care of the flow

Many wise heads in journalism, marketing or advertising have said that the text should be like a Hitchcock movie – it starts with an earthquake and then only gets stronger. And there is a lot of truth in it. Remember that you only have a moment to engage the reader. If she doesn’t find anything special in the lead, she won’t read any further.

Allow the reader to follow the text and clearly familiarize themselves with the following elements of your content. That is why it is so important that the text is consistent, correctly divided and transitions between paragraphs. Use the headings mentioned above and tell the reader what the section they are about to read will be about. Here, as in the title, you can use a question, narrative or quotation form.

And finally, the most important thing. Don’t jump on strings. Sort them, think where you want to start, following the chronology. A reader who doesn’t understand your text will get angry and may not come back to you. He is not angry because he does not understand what you are writing to him. He will be angry because you wasted his time.

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Promotion of websites through social networks

Everyone knows that they should contribute through social sites , but not everyone knows how to do it, or rather how not to do it (so as not to discourage them). We will discuss the topic of social media in the context of the most common mistakes in communication between companies and customers on social networks, as well as address the latest trends in this form of promotion.

  • Facebook users are more particular about their favorite pages.

It would seem that in the beginning on Facebook, we were fans of almost everything that appeared on the board, whether it was a cartoon character or a cosmetic brand that we simply associate. Today, however, we’re a little smarter about creating a list of what we like (or at least say we like).

Because companies are much more active on social networking sites these days, our boards are seeing more and more brand promotion posts (often overshadowing the activity of our friends). We add those that really interest us to our favorites. And we very often use the opportunity to “leave” the group of fans of the brand. We are simply becoming more aware and demanding of consumers, also in terms of the content that companies place on their portals.

  • Why is a company losing fans on Facebook?

Many companies are seeing a decrease in the number of followers of company profiles in their communities. It’s very disturbing that people stop being our fans because they previously claimed to be fans (unless of course we bought fans, because some companies have also done such unfortunate things…).

It is useful to know the reasons why people stop being fans of Facebook pages. We usually stop being fans of a brand because:

the company is too active on the portal – flooding our boards with entries;

most of the company’s records are advertisements, i.e. marketing gibberish;

records are boring and repetitive;

we liked the brand on the occasion of a one-time promotion, for example, a competition.

  • Moderation is important

Do you have a million thoughts a minute and think everything is appropriate to post on your company profile? Do you come up with an idea, put it on sites where you actively publish and adhere to the principle “the more the merrier”? Meanwhile, in the case of social media, the most important thing is not the quantity, but the quality of the content provided. People are demanding, and simply appearing on their boards does not bode well for us. The speed at which the average user “scrolls” through the messages displayed on their profile should give us food for thought.

We scroll and stop where something interests us, attracts attention. After all, we become fans of a company because we appreciate it for something, so we expect it to give us something of value, also on Facebook. So let’s not bombard people with cute or funny pictures of animals, unless our offer is aimed at animal lovers.

Always remember that the number of fans and likes under the records does not prove anything, and exactly the so-called beggars (that is, likes that are actually begged, for example, on pictures of cute animals, funny pictures of children) do not in any way build the image of the company. We do not stop with such publications for a long time, at some point (with an excess of such content) we simply start to ignore them.

  • Don’t overwhelm people with advertising for your business

Businesses often look to Facebook as a place to post a banner or catalog of products (offers). By posting information about an offer or an invitation to visit a website or a map of a specific product in the following posts, we are marketing nonsense to our Facebook users.

  • Don’t be boring!

This is where the biggest problem arises for those responsible for corporate Facebook. What to publish so as not to get bored and repeat yourself? Creativity, creativity and creativity again, plus knowledge of marketing (social networks). “Anyone” cannot be in charge of Facebook in a company. If the company does not have a marketing department, we can establish cooperation with specialists (companies that also conduct such campaigns) and entrust them with social activities.

What is DALI for Social Media Companies?

After the first “boom” in Internet communities, some experts spoke of them only as a temporary fashion, a trend. Meanwhile, social marketing has been developing for years, the functions of social networking sites are expanding and their popularity is growing. People are spending more and more time on Facebook, looking not only at photos of their friends, but also at articles posted by their favorite websites, companies, and apps. Therefore, active activity in social networks benefits companies, helping to build long-term relationships with customers and a positive brand image in the market.

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How can you earn in Tik-Tok?

Until recently, Tik-Tok was regarded as a platform for entertaining schoolchildren, sticking videos and nothing more. However, in a matter of months, this messenger has grown to a global scale. And yes, you can earn there too. Specialists of the “DALI” marketing center have prepared for you TOP earning schemes in Tik-Tok:

  • Content monetization. It’s kind of like YouTube: popular influencers also get good money for the number of views of their content.

There are certain rules and restrictions for connecting monetization:

a person of legal age
the presence of subscribers must be at least 10,000
the views should also be quite large – more than 10,000 per month
no prohibited content
copyrighted content only

  • Donate. If you have more than 1000 followers, you can go live and viewers will send you gifts by buying them with Tik Tok Coins. It will be converted into “diamonds” on your account, and real money on your account.
  • Advertising. There are several integration options:

· account mention

· brand ambassador

· link in profile

· participation in challenges

In all these offers, the amount of earnings will depend on the number and activity of your fans. With quality submissionmaterial you will become even more popular.

  • Traffic arbitrage is another good option that involves advertising certain goods and services. True, the income you receive is always different, it will depend on the number of new customers who came from you.\
  • Selling your goods and services
  • Tricking comments and likes. You won’t be able to make good money here, but this is one of the things that a beginner can do.
  • Maintenance of accounts
  • Sale of accounts
  • Promotion of Youtube and Instagram. This is an indirect but effective way of making money on the Tik-Tok platform. Transfer traffic and more familiar platforms and monetize there.

So the main question is how much can you earn on Tik-Tok?

In fact, it all depends on which path you choose, how much time and effort you are willing to spend to get into the recommendations. Usually, beginners will earn 400-5000 UAH per month. People with experience, who have several million followers on their page, on average receive 70,000-100,000 UAH per month.

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How to check the site loading speed: online services

Agree that it is unpleasant to sit and wait for the site of interest to you to load. According to statistics, about 25% of potential customers are screened out due to a long wait. That is why it is very important to periodically check the site loading speed. Specialists of the “Dali” marketing center have prepared effective online services for you that will be useful:

  1. GTmetrix.com is a platform that allows you to do in-depth analysis, but it is English-speaking, so if you have problems with knowing a foreign language, use Google Translate. We recommend that you pay attention to the geographical area in which the inspection is carried out. Consider that if you will be far from the city of your target audience, it will be useless to count on high-quality analysis.
  2. Pingdom Tools is a similar program, but it has a number of advantages, one of which is the ability to independently choose the location of the server check. In order to be sure of the reliability of the check, our company conducts an analysis on two platforms at once and compares.

3. Content Delivery Network (CDN), in Ukrainian means content delivery network. To put it in perspective, 40% of people will leave a page if it takes more than 3 seconds to load. The task of this program is to optimize the speed of the content, this happens at the expense of several servers that distribute the load between the final files and the user who accesses these files.

So, we can conclude that checking the site loading speed is good and even very necessary to confirm your own brand quality and audience retention, and our tips with top online services will help you with this!

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5 most common myths about legal brand protection

Myth 1. The copyright belongs to the person who came up with the name of the company.

Under copyright law, a single word can be considered a work. However, this is a purely theoretical assumption. Although it cannot be ruled out that someone will come up with such a complex word, in reality such a situation is extremely rare.

Interestingly, the company logo will not always be protected in this way. The more refined and original it is, the more likely it is to be stolen.

However, if your logo is plain red text on a white background, don’t expect copyright protection.

Myth 2. The owner of the logo is the person who ordered it from the graphic designer

Most entrepreneurs believe that if the company logo was created at their request and they paid for it, then they automatically become its owners.

At the same time, an entrepreneur can become the owner of these rights, subject to the signing of an appropriate contract with a graphic designer. This is an agreement that transfers its own copyright to the results of a graphic artist’s work. If no such agreement has been signed, all copyright remains with the creator.

In the event of a dispute, you will bear the burden of proving the above circumstances. It may also turn out that the court will end up granting you protection only for some of the goods or services offered and only in a limited area.

Myth 3. Registering a name as a trademark gives me exclusivity.

This is too simplistic. Trademark registration effectively gives a legal monopoly for the registered term. However, it should be remembered that this is not an unlimited monopoly.

Myth 4. After registering a trademark, I can take someone else’s name.

The Patent Office has a “first come, first served” rule. The first person to apply receives a monopoly on the use of a trademark. This can happen not only if your competitor just comes up with an identical name. It happens that an employee or partner in conflict with you tries to register a trademark. Then you may lose the right to use the name under which you operated first.

Myth 5. The R icon in the circle next to the logo is information about originality.

Many people get the R-k around the circle wrong. Entrepreneurs also often interpret it this way. Meanwhile, the ® stamp is an abbreviation of the English word registered, i.e. registered.

Its task is to inform competing companies that the name or logo marked in this way enjoys legal protection as a result of registration. Unlawful use of the ® mark is an offense and may result in a fine. It is worth keeping in mind if you want to expand the market of your goods or services to include countries that are not protected.

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7 tips to improve your digital marketing in 2022

If you are a brand that wants to grow internationally, you definitely need to be on trend. In 2022, digital marketing is gaining more and more popularity. That is why the “Dali” marketing center has prepared for you TOP-7 tips for improving digital marketing in 2022.

  • Communication at the highest level. Due to the pandemic and the war situation in the country, it is important to be able to communicate properly. Remember: no boilerplate phrases, chatbots and long answers.
  • Advertising without cookies. According to the latest news, Google plans to completely abandon cookies by the end of 2023. You need to look ahead – and look for alternative targeting options now.
  • Data-driven marketing for all time. In fact, more than 70% of people decided to buy a particular product thanks to the analysis of their data. It all seems very complicated, but it is not. Data-driven marketing will take off if the company learns to use analytics. Yes, these are numbers and their correct understanding is the trump card of all the organizations we know.
  • Short “sticky” videos. In the time of remote living, immersive video platforms have started to grow. The first thing that comes to mind is Tik-Tok. It may seem to you that there is nothing to do except for aesthetic pleasure, while professional marketers use this program as a quality marketing tool. About 65% of young people prefer video content, provided it is an interesting and attractive idea.
  • Flexible marketing. Follow the rule: if you want to be successful, be in the trend, if you want to be in the trend, develop. Thanks to the complex approach of work, you will undoubtedly reach the top. Don’t forget to use interesting interactives, giveaways, contests and reviews. However, again, analyze – when it will be appropriate and when not. The “Dali” marketing center offers quality brand promotion services in a complex, which allows you to speed up development and save the client’s money.
  • Exclusivity. Agree, when outside the 21st century, we rarely see unique products. People want to stand out from the crowd, they need something new and interesting. Turn on creativity! Having created such a product, all you have to do is competently launch it into the world, and then things will go smoothly.
  • Live broadcasts. In fact, this influence tool is already a little outdated and many accounts ignore it, but everything new is the forgotten old, so why not give it a new lease of life. The day before, be sure to announce the broadcast and offer to hold an online interactive session.
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Who needs SEO site optimization?

SEO (Search Engine Optimization) is the optimization of a website for search engines. Simply put, SEO is all about highlighting your website’s greatest strengths in order to:

  • adapt it to the requirements of the search engine,
  • facilitate access for the search engine (and its users),
  • indicate what is its subject and what exactly it concerns,
  • make it easier to scan and find yourself on the Internet,
  • indicate what Google should focus on.
  • SEO site optimization – for whom?

On-page SEO is recommended for any website owner thinking about getting traffic from organic search results (and beyond). So, if you manage an online store or have a page with an offer, SEO optimization will make your website more user-friendly not only for search engines, but also for Internet users (for example, by increasing the speed of content loading or organizing their structure). As you can see, SEO optimization also refers to measures that make websites more “user-friendly”.

At this time, it is worth noting that if the SEO audit was not taken into account when creating the website, it will definitely not reach high positions in the search results. In extreme cases, the website may not be displayed in Google at all (for example, due to errors or a complete lack of indexing of its resources).

If you do not know what website optimization is and are looking for the help of an SEO expert who will do it for you, contact us. Thanks to such cooperation, you can save not only your time, but also money, since inappropriate SEO techniques, unfortunately, usually have a negative impact on positioning.

Interestingly, inadequate optimization of the structure can even discourage a potential customer visiting your website from taking the desired action (so-called conversion). For this reason, SEO optimization is a task for experienced professionals (like us) who know how search engines work and what their expectations are.

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TOP-7 conclusions for 14 years of work in marketing

For 14 years of operation, the marketing center “Next” has gone through fire and water! Here are some effective tips for you:

  • Analytics first! The numbers show the results of the work done – study it.
  • Distribution of duties. Each person must perform the work assigned to him by specialization.
  • Experiment. Nothing is perfect, especially in business – test your own assumptions and find the best option for you.
Social networks in smartphone on map vector illustration
  • Keep up with others! Follow marketing trends, they change every day.
  • Don’t skimp on quality. Miser pays twice. In marketing, this rule actually works all the time.
  • Showcase the results of your work.
  • Set the bar. Don’t start working if the conditions don’t justify your work.
  • In secret – almost no one reads long posts, only shh.

We have provided you with simple yet powerful tips for being productive. Use them and remember that marketing is the engine of the 21st century! Especially in “Dali” Become our clients – and see our professionalism now!

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6 characteristics of a good logo or how the experts do it

6 characteristics of a good logo or how the experts do it

  • Simplicity. A logo cannot be complex, because the power of a well-designed graphic symbol lies in its simplicity. An unconverted logo is easier to remember by the recipient. When working on a logo for your company, don’t forget to use more than four colors. Too many colors in one logo doesn’t look right. It is worth adding that the simple shape of the logo offers great possibilities when it comes to scaling it to smaller or larger sizes.
  • Symbolics. A graphic symbol that identifies your brand can’t just be pretty. Yes, aesthetics are important, but be sure to use your logo to express your brand value and philosophy. The logo is an important point in the overall communication strategy of the company.
  • Versatility. The versatility of the logo means that it can be used in a variety of ways, reproduced and printed on various media, such as: letterheads, promotional gadgets, business cards. The logo must be saved in the appropriate format – vector, applicable in polygraphy, and raster, which allows the use of the logo in a digital environment. You should also pay attention to variations of the logo, mainly achromatic and black and white, which are used, in particular, in the engraving technique.
  • Timelessness. Well adapted to the character of the company, the logo is resistant to the influence of changing trends. With the passage of time, a properly designed logo becomes more and more important and valuable. Consistently and over many years, a recognizable graphic symbol will be effectively associated in the market with this product. Note that the most popular brands on the market have been working under the same or slightly updated logo for years. Therefore, when considering a graphic sign that characterizes your brand, answer the question: will my logo be popular in the market in 10 years?
  • Clarity of the message. Your company logo must be clear to your potential customer. You must ensure that the message of the graphic symbol is adapted to the character of your brand. Avoid elements that are only plain ornaments. The simpler the better.
  • Memorization. Probably, each of us associates the sign of a bitten apple or three stripes? Your brand logo should be easy to remember. The above-mentioned simplicity of the sign is a great tool that will be remembered by potential customers. If your company is dynamic, choose a logo with a sharper cut. On the other hand, if you’re in a soft industry, focus on soft graphics.


Contact the DALI Marketing Center, where they will create an exclusive logo for you that will meet all the above tips!

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TOP 5 tips for using social networks

Make an action plan and stick to it

It is well known that the strategy of social media is critical to their effective use. This strategy will allow you to focus on what’s important to your business, the audience you want to reach, and the type of message you want to be associated with. It’s also a good idea to develop a social media content calendar as it allows you to plan your content ahead of time for some particularly important events or circumstances that you might want to take advantage of.

Study your audience

Thanks to social media research tools, you will better understand the interests and behavior of your target audience, as well as their connections in social networks. Then you can use the information you get from these tools to create more effective social media content.

Choose the platform that’s right for you

There are many social networks and each of them has its own advantages and disadvantages. Everything depends on your expectations. It may be more efficient for your organization or business to focus on one or two of these platforms as it can take a long time to update your profile on all of them regularly. Consider which sites are popular with your target audience and which offer features that best suit your needs.

Work on engagement tactics

The ability to engage your audience effectively cannot be overemphasized, which will also help you target your content. Some topics attract attention more easily than others, and certain types of media are more popular in publications. A sense of humor (if the jokes are appropriate) can be effective, as can questions to encourage visitors to your profile to comment on a topic. Conducting interviews helps build a sense of community around the activities of a company or organization.

Customize your content

It can be tempting to post the same content on multiple social platforms, especially since you can do it automatically on Facebook and Twitter: all you have to do is link your accounts. However, keep in mind that by creating specific content for the needs of individual platforms, you will maximize your reach and increase the engagement of people following your website. Twitter is great for asking questions and posting calls to action, while Facebook is great for videos and contests. Photos and visuals should be posted on Instagram, and LinkedIn is a great place for longer posts and discussion groups. There are many other aspects of social media that we haven’t covered on our list, but we hope the five tips above provide a good starting point. Social media has amazing communication potential: take advantage of what they have to offer!

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What can motivate your customer to make a purchase?

Right! These are well-chosen triggers!

Literally translated – this word means trigger. In marketing, the trigger refers to the reason that motivates the customer to make purchases and other conversion actions. It affects a person’s emotions and pushes for profitable decisions for a businessman.

We have made a selection of 5 effective triggers that have shown high conversion results in practice! So, let’s go!

  • Hope. Remember that people need to believe that the product is good and the service is effective. Sell ​​the result, not the product.
  • The desire to save. Who does not like to save? And how nice it is to understand that you will have a discount or a particularly nice bonus. Take advantage of this!
  • Trust. Of course, you do not want to give your hard-earned money to anyone. That’s why consumers always analyze you. You have to be famous and definitely have a good reputation. Visit the red carpet, give interviews and take part in charity events for greater recognition in the market.
  • Dignity. Make the customer feel that he is the owner of your product. In promotional materials, describe the emotions and feelings he will feel while holding or using the product. Let him hold the product, that is, conduct a test drive, tasting.
  • Authority. Demonstrate to the client your professionalism, experience and authority, tell about your reputation in the market. Remember! People buy from those they respect and trust. Also, be sure to use these triggers on social media. If you can’t do it yourself, then contact the marketing center “DALI” and our specialists will help make customers want to make a purchase in your store!
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How not to respond to customers in Direct?

Want to know what happens when you use marketing wisely to promote your business?

You wake up in the morning, pick up the phone and see a lot of questions about the product / service and high customer interest.

And it seems that the main task has been done, but the interest and assets are good, and a quality sale is the main thing! Rejoicing in advance, companies make global mistakes and, as a result, doomed to failure.

Let’s now analyze one situation on the example of a nail salon.

In most beauty salons, administrators are responsible for the consultation – these are the people who know the price, promotional services and current offers.

The Direct has repeatedly received questions: “What is the price of a manicure?” Answer: “450 UAH” – and it’s just a COMPLETE FAILURE. Although, apparently, “Our price is on the site” – takes first place in the anti-response.

Then ask yourself, “I really want to visit a place where everyone cares about you.” – Of course not.

Here are some tips on how to respond to customers:

  • Specify which manicure the client wants (with or without extensions, etc.)
  • Anticipate the wishes of the customer. Especially since it is not as difficult to do it on social networks as it seems at first glance. Go to the page, view the profile. Now you can roughly figure out what the girl’s taste is and what design she will choose. In addition, do not forget to emphasize your strengths, for example: “Our masters undergo a month-long internship before starting to work with people.”
  • Say the price. It’s great when there is a choice for the client. That is, he can choose an art master, master or top master depending on the budget.
  • Ask the obligatory questions: “Which design do you choose?” By following this structure, you will show the person that you are interested in their request and would like to help. So, sell more – with the same advertising budgets.

Now you know how not to respond to customers in Direct, and in order to have someone to answer – contact the marketing center “DALI”. After all, thanks to the quality work of our marketers, the number of order indicators is growing many times over.

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How to competently conduct a live broadcast?

Today, live broadcasting is an integral part of any brand’s strategy. Even if you used to ignore the opportunity to communicate online with your own customers, now is the time to do so!

So, let’s understand how to properly prepare for the broadcast.

  • The topic of conversation. This is something that should be considered in the first place. Think about what you can interest the audience?
  • Announcement. This is important for more people to attend.
  • Collect current questions. The day before, ask subscribers to write questions that interest them through a special sticker in the stories.
  • Prepare a surprise. It can be a one-time promotion or a gift for the most active
  • Determine the timing. We do not recommend airing less than 30 and more than 60 minutes. It is during this period (optimally – 40-50 minutes) that your air will be covered to a new audience, which means that you have a chance not only to temporarily raise the asset, but also to increase the number of subscribers in general.
  • Right to speak. Allow everyone to express their opinion – it is important for people to be heard and respected.
  • Dynamics of the process. Be sure to write theses in the drafts so that you can speak clearly and non-stop later.
  • Save video. For people who have not been able to watch online, but will gladly do it later – it is very tolerant.

That’s all! Now you know the important rules and by following them, you will definitely become a master at communicating with a large number of people online.

In addition to competent live broadcasts, it is important to remember that quality page management plays an important role. The professionals in this field are undoubtedly the team of the marketing center “DALI”. If you want your brand to become more popular, contact us!

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5 ways to increase Instagram reach

Everyone knows that you need to invest a lot of time and other resources to increase your account reach. That is why we have prepared for you the TOP 5 tips to help you make the page famous:

  • Experiment and always try something new. Be active and then people will follow you more.
  • Make contact with your audience. Make interactive stories, raffles, and promotions. Proper communication is our everything!
  • Encourage the creation of user content

According to Crowdtap, readers’ content with examples of their own experience is more than 55% positive and 40% better perceived.

  • Be on the tape every day. Publish stories and posts regularly. Properly configure your content plan and then everything will be much easier.
  • Don’t ignore the target. Remember, there are few efforts and in the situation with social networks without advertising is definitely not enough.

Work on the brand of every harvest and do not be afraid to realize your dreams!

😉 If you do not have the strength and time to do coverage on your own, then contact us and we will be happy and professional to help make your brand popular!

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How can business support the Ukrainian army?

It took only a few days for the whole world to see what Ukraine is. We taught everyone a lesson on how to build relationships during a war.

Many underestimated the Ukrainian people, but let’s do a little analysis:

  • From the first day of the war on March 24, 22, the president became the voice of the Ukrainian people. He declared martial law and took a clear position. Of course, people were shocked, no one knew what to prepare for.
  • The following days of the war were adaptive. Everyone understood that Russia had one goal in mind: our extermination. Communities have been organized like never before. Everyone helps – women, children, retirees. Men without thoughts went to defend the state.
  • The authorities have become a great support and reassurance. It remains to be seen how Ukraine’s leadership is negotiating. Thanks to this, the whole world helps us! The optimism of the head of the Mykolayiv Regional Council Vitaliy Kim, representatives of the President’s Office – Oleksiy Arestovych and Mykhailo Podoliak gives people confidence and good sense.
  • The military leadership of the Security Service of Ukraine, the Ministry of Internal Affairs, and the National Guard have built an unshakable and effective communication strategy.
  • From the first days, the General Staff of the Armed Forces of Ukraine has been regularly informing Ukrainians about the loss of the enemy and prisoners.
  • The students also staged an information war: they created whole campaigns aimed at informing the whole world about Ukrainian realities. In addition, young people help search for the missing, organize volunteer groups and provide shelter for refugees.
  • Businesses that are not in the hotspots of hostilities continue to work with the slogan: “Let’s raise the country’s economy together!”, Providing free assistance to people in need.

DALI Marketing Center also offers free services and business support.

During martial law and subject to cooperation from 1 month:

  • Instagram visual
  • Google ads settings
  • setting up social media pages and targeting
  • SEO analysis
  • expert consultations

We sincerely believe that all this will end soon, because we are a strong nation that knows the taste of independence and will never lose it.

The past will never defeat the future!

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They are watching us!

By all means, the Ukrainian authorities are urging Ukrainians to limit, or better yet, remove all Russian applications from their own gadget. Remember, all your messages, audio and video recordings can be used against you – the enemy is watching!

As for e-mail accounts, we also recommend changing them to foreign or Ukrainian domains.

Applications such as Yandex, Kasperskiy, Mail.ru, VK, Rambler, Odnoklassniki and so on, perfectly help the aggressor in informative messages. If you think that you have a rather complicated password and no one finds out what ammunition was brought to your area, you are deeply mistaken.

The enemy can also send fake emails with a trap to your inbox – opening it will hit your phone with Russian hackers.

We call on all citizens:

Do not open suspicious emails or follow unverified links
Do not respond to strangers, even if the message is provocative
Do not fill out any officially unconfirmed forms.
And remember, lies will never defeat reason and truth.

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How to be without communication and the Internet during the war?

It sounds strange, but today, this is a very important question. Previously, no one expected that he would be able to remain completely deprived of mobile communications. But now there are cities that now live in it. So, this information will be useful to everyone:

  • If you occasionally have an Internet source and access to a mobile battery – check only the most important news, which are posted only on official platforms and apply to your region.
  • Always carry an alarming suitcase, if you still neglect it, think: if one day you lose the Internet, light and start active hostilities – you can rely on a folded bag that contains important means of protection and living for several days .
  • If the siren sounds, go down to the nearest bomb shelter and stay with your family. Be attentive and follow the instructions of rescue services
  • Wherever you go, turn off all electricity, gas and water in the house. If possible, write notes to relatives and leave in a pre-arranged place.
  • Make a clear plan of action in case the situation worsens. You can write instructions and inform all family members about it.

In addition, let’s consider behavioral strategies in times of aggravation:

So, what factors influence the change of strategy:

  • Higher level of danger
  • Opportunity to leave work or switch to remote form
  • Low-mobile relatives who will be difficult to transport or even go down to the basement
  • An offer has been made to relocate
  • Presence or loss of transport
  • Acquaintances who can guarantee you housing

  • Strategies can be as follows:
  • Stay in the city of hostilities
  • Go to a safer place
  • Find shelter from friends and relatives
  • Go to a completely unfamiliar region where you have no loved ones
  • Think about your plan in detail, taking into account the characteristics of everyone who lives with you.

Issues to consider:

  • What things you need to have with you and if possible to leave as well
  • What to buy: medicines, products, care products
  • Meeting point
  • What kind of transport will you use or with whom?
  • How to keep in touch if the mobile network is not available (we have an article on this topic)
  • Who is the leader of the group and the rules of conduct in panic
  • Backup plan
  • Place B of residence

If you can’t leave and have to stay in hotspots temporarily, here’s what to do:

  • Make sure you have enough food and water
  • Think about where you will hide in the event of shelling if you are at home or at work at this time
  • Be prepared for the possible absence of gas and electricity (prepare warm clothes)
  • Find water sources in advance
  • Prepare for a sewer malfunction
  • Install a fire extinguisher in the house and check it for serviceability
  • Think about where you will move if you have to leave home


And remember – they will come for you, leave calm and cold mind, we will cope!