10 important rules of visual content

“It’s better to see once than to hear 100 times” – a phrase familiar to everyone works perfectly in the field of SMM.

Visual design is one of the main factors
business promotion in social networks. Most users consider social networks as a way to have fun, so they focus on original pictures, funny gifs or memes.

70% of all sensory receptors are in the eyes. Studies have shown that 90% of information our brain perceives through visual perception. Scientists
established that people remember 80% of what they see, 20% of what they read and only 10% of what they hear. So, taking into account the knowledge mentioned above, we will formulate 10 rules for
creating attractive content:

Rule 1. Don’t tell, but show. Don’t tell your audience what can be shown through a vivid illustration. When presenting a new product, show it in action.
Rule 2. First impressions are the most important. In today’s digital world, the first impression is formulated very quickly and it should affect the viewer and
get their attention.
Rule 3. Add speakers. Once you’ve got attention, it’s worth keeping. More and more digital marketers are adding motion to their visual stories with special effects, using apps and online
Rule 4. Be relevant. If you want your audience to enjoy what you present, the material must always be relevant in your niche, respond to the latest events in business and the world.
Rule 5. Choose your own style. A person looking at your material should understand that it is you, even without hashtags. This should be discussed: design elements – background and logo; colors and fonts used on
website; style of images in social networks and on the website.

Rule 6. Be closer to people. To get to know your audience, tell about yourself, your team, partners and customers. Show “behind the scenes” of your company’s life. Photos of meetings and the work process. It
will reveal the secret of your success and increase the trust of the audience.
Rule 7. Educate your audience. Forget faceless, inexpressive stories.
Show your clear position and prepare a meaningful message. Make your audience think.
Rule 8. Attract attention. A well-chosen image stimulates everyone
sense organs Images can affect feelings of warmth, coziness, comfort, nostalgia, and even convey smells and tastes.
Rule 9. Keep focus.
A rule named after one of the greatest visual storytellers, Alfred Hitchcock, is that the size of everything that enters the frame should be proportional to how large that character or object is at the moment
important to the story. In other words, it is necessary to emphasize such images that are of great importance in history.
Rule 10. Adhere to high quality and authenticity. Pictures from the Internet and various applications quickly get boring and are widely available. It is important to develop your own concept and create photos and graphics accordingly
individually developed strategy. Use unique photos taken on high-quality cameras.

Conclusion: There is no doubt that visual content has become a vital element of marketing strategy. If you do everything right, visitors to your website or pages in social networks will become your customers.


Importance of e-mail marketing for business

The vast majority of people use e-mail. It does not matter what the goals are: work or personal. Without e-mail, we cannot register on any Internet resources. Also, this means of communication has become mandatory for business and business correspondence.

Why is e-mail marketing needed and what are its goals? What are its elements and main advantages?

Well, let’s talk about the importance of e-mail marketing in marketing communications.

With the help of e-mail, any brand can inform its consumers about a promotion or an exclusive offer. An important aspect of e-mail marketing is a high ROI (return on investment). Therefore, it quickly and effectively attracts potential customers.

This tool fits into the overall strategy of promoting a business or brand, and it is easily used with other promotion channels.

Goals of e-mail marketing:

  • Increase in sales;
  • Increase in traffic;
  • Increasing brand awareness;
  • Building relationships with the client.

From the beginning of the creation of e-mail until today, it remains a relevant and important communication tool. Even though the popularity of different social networks is changing.

Elements of e-mail marketing

Email is very simple and practical to use. It does not require additional instructions, because it is clear and does not require complex actions.

Basic elements for launching an e-mail strategy:

1.Database of users’ e-mail addresses
To implement a successful advertising campaign, you need a contact list of potential customers who are interested in your offers and expect to receive communications. The easiest way to get a customer base is to create a lead magnet in which the target audience is interested.

2.Service for delivery of electronic services
E-mail marketing uses e-mail as software that helps manage a list of addresses. This service allows you to automate events in response to the behavior of the target audience. It also opens up the opportunity to personalize each interaction, which improves engagement and conversion rates.

3.A clearly formulated goal
Many business goals are achieved through e-mail marketing. You just need to determine the most suitable one:

  • sales promotion;
  • brand recognition;
  • customer engagement support;
  • customer loyalty;
  • lead generation and development.

For an effective advertising campaign, it is important that the e-mail list, e-service delivery service and advertising goals coincide.

The main advantages of e-mail marketing

Thanks to effective e-mail marketing, you can achieve the following key goals:

  • Increase conversions and increase sales
  • Brand recognition
  • Customer loyalty
  • Accessibility
  • Saving financial resources

How to write the best article? TOP-10 tips from a copywriter

People spend an average of 37 seconds on an article. Don’t let them go until they read the most important thing

  1. Apply the “inverted pyramid” principle. The most important thing is at the beginning, not at the end.
  2. A good headline is 90% of success. If you didn’t get the reader interested in the first 8 seconds, then credit trust is lost. The title should have an informative and advertising function.
  1. Make the text attractive for search engines (SEO). The search engine will find the text or page by keywords:
  • In the page title
  • Title
  • Descriptions
  • Domain name

A good tip is to write the text and then place the keywords.

  1. The main attention should be focused on the target audience (potential clients).
  2. Write concisely, succinctly and in plain language. Remember the famous phrase “time-money”. If you are selling online, you need to get the reader interested in a short period of time.
  1. Analyze and track consumer behavior. Specify how much time visitors spend on site.
  1. Create valuable content that is relevant today.
  2. Update pages, headings, subheadings. Search engines are constantly updated and are improving, so your pages should be adapted.
  1. Check the ease of access and the ability to share your information.
  2. A call to action is an article element that prompts the visitor to take a specific conversion action. It can be a text link or other element that encourages clicking on itself with the goal subscriptions, newsletters, communication or to learn about a product or service.

Valuable and relevant content is not only texts and diagrams, it is also a high-quality video that becomes very popular in the modern world.

Be modern and progressive!


What is Google Ads?

Main advantages
To successfully use this method, advertisers must make an effort. You need to develop informative, attractive text that will make you not only click, but also learn more about your product or perhaps service. The Google Ads tool opens up great possibilities. You can create and place ads not necessarily on Google, but also on various sites of the Google advertising network. The number of visits has an impact on the site’s rating.

Google Ads is a huge advertising platform. It has everything to not only attract the attention of potential buyers, but also to stimulate them to order. It has thousands of partner sites, so you can be sure that your ad will be seen and read by a wide audience. This is a large number of thematic portals and corresponding forums with hundreds of visitors every day.

What is the cost?
So how much do you need to spend on it? Contextual PPC advertising is inexpensive. Its price depends on:

placement topics. Here the cost is different, depending on the popularity.

Keyword selection. They are different and both are used.

Advertising placement. You will have to pay more for first place, guaranteed or dynamic impressions;

A display ad can be shown only during the day or only at night, which is usually 24/7;

Geolocation settings. Contextual advertising in the area is cheap compared to other ads.

To increase sales, they develop an advertising campaign. This is necessary for the development of your business. You need to know that not everyone who comes to your site will actually make an order. But there is a chance that it will come back sometime again, as soon as the visitor needs it.


How is Internet Marketing good for your business?

In 2020, when the quarantine was introduced, a large number of companies started moving towards online trading. This is due to the fact that offline shopping was not available to people, so many businessmen thought about online businesses.

If you are thinking about giving your company the status of “online” as one of the others, then this article is just for you!

The Internet is the “second home” of your customers
This is not just a made-up statement. Statistics show that approximately 60% of people on Earth have access to the Internet. A third of them buy something online every month. The trend of people moving to online services persists and expands every year.

We will also cite several facts that confirm this:

  • About 4 billion people actively use social networks;
  • 60% of buyers find information about goods and services online
  • 95% of them pay attention to reviews on the Internet before buying
  • More than 68% of paying citizens of Ukraine actively use the Internet, spending six hours or more on it

So, for your business to be successful, you need to be where the target audience is looking for you. Now it is the Internet. People turn to the network more and more to find the right product or service, and also look at reviews about the company.


SEO is an integral part of Internet marketing

The goal of SEO is to improve a website’s visibility in search engines to place it at the top of all results. Understanding what exactly users are searching for on the Internet helps to define the personality of the customer. This is done by analyzing user inquiries prior to opening your business and how previous customers have interacted with other businesses. Google user queries can show what can be changed in your business or what new services you need to create.

By understanding customer pain points, a search engine optimization professional can improve their performance. Finding this information requires research and understanding of user needs.

How can search engine optimization benefit a business? For example, your company is engaged in a certain type of activity. Therefore, you can easily find out the needs of this target audience and determine which region you should pay attention to by studying the requests of its users.

Why should businesses move towards SEO?
Search engine optimization is aimed at finding new customers, as well as keeping existing ones for a certain time. Here’s an example: email marketing only works with ready customers.

SEO optimization causes up to 90% of site visitors. No paid traffic source can match the effectiveness of SEO. With moderate financial investments, SEO brings up to 50% of site visits.

To increase the number of people using your services, implementing a search engine optimization campaign is the cheapest way to promote your business.

How to make your business SEO strategy better?
When carrying out SEO promotion, you need a strategy for optimizing your site. However, getting traffic isn’t just about creating the right pages, you also need to track and improve them.

For example, you published an article about the winners of the 2021 contest on your own website. Since new winners are already appearing, it is important to remember this page and improve it based on current requests.

Therefore, it is necessary to optimize the content of the website, which will allow you to constantly improve your SEO strategy.

So, SEO is important for a website because it is an effective strategy to attract new customers and retain existing ones and helps increase website traffic for a relatively small financial investment.

The success of SEO optimization depends on creating content that will interest your target audience and generating a lot of links to your business site.

It is necessary to calculate the budget for the year, because this process takes a lot of time

SEO strategy also requires constant analysis and search for ways to improve.


UGC content

UGC (user-generated content) or content provided by consumers and clients. It can be any type of content: videos, photos, memes, blog posts, stories, audio and much more, that is, content that is created by users of social networks.

UGC is a powerful marketing tool, and it’s especially effective when you need to connect with your audience.

Often times, marketers want to show a product or service in the best possible light, so they may exaggerate, understate, or misrepresent something.

How to create UGC content?

To create custom content, you need to work through the following points:

Create favorable conditions for its users
For example, you can send various gifts that are added to the product or order. This can increase the audience’s loyalty to you and you will be remembered as a company or brand that does “small pleasures” for its customers.

Create your own hashtag
To create UGC, you need to be easy for users to find, and that’s easy to do with your unique hashtag.

You can launch your challenge and come up with an interesting hashtag for it. Then users will start using it en masse and this will increase interest in you and your product.

Encourage customers to leave feedback
It is also an important part of custom content on which a successful strategy is based. You need to organize everything so that the user can leave a review quickly and easily.

Hold contests
Contests are the part that most encourages users and customers to interact with your brand or company. The success of your contest is determined by the fact that the reward for fulfilling certain conditions will be worthy. But remember that creating complex conditions for participation in the contest will repel your potential audience.

How to properly publish UGC content?

Ask permission to publish

This is where your unique hashtag will come in handy, thanks to which you can find users who tagged you.

You should always ask permission from the user who listed your product or service.

Enter the details of the content author

Tag the user who made the post or story in your publication so that other users can verify that it was actually created by someone who is not an employee of the company.


TOP-7 conclusions for 15 years of work in Internet marketing

For 15 years of operation, the “Dali” marketing center has gone through fire and water! Here are some effective tips for you:

  • Analytics first! The numbers show the results of the work done – study it.
  • Division of duties. Each person must perform the work assigned to him by specialization.
  • Experiment. Nothing is perfect, especially in business – check your own assumptions and find the best option for you.
  • Keep up with others! Follow the marketing trends, they change every day.
  • Do not skimp on quality. The miser pays twice. In marketing, this rule actually always works.
  • Demonstrate the results of your work.
  • Set the bar. Do not start work if the conditions do not justify your work.
  • Secretly, almost no one reads long posts, but hey.
  • We have provided you with simple but effective tips for productive work. Use them and remember that marketing is the engine of the 21st century! Especially in “Dali” Become our clients – and see for yourself in our expertise now!

Tips for e-commerce sphere

Shall we analyze with you, what is e-commerce? What are the types of e-commerce? Why is it so important for business? But we will give you some practical advice.

E-commerce is the most talked about thing in the field of business and interest in this area is growing every year. However, this is not surprising, because it is much more convenient and easier to sell, buy or advertise online than offline.

E-commerce is a sphere of economy where advertising, commercial financial transactions are carried out on the Internet. When you sell or buy something online, it’s called e-commerce.

E-commerce is a very convenient tool for selling and buying goods or services. The main task is to understand how it works in the field of business in order to be successful in its niche.

What are the types of e-commerce?

B2B – commerce for business

“From business to business” – this type of commerce works according to this principle. When one company provides its goods or services to another company and not to ordinary consumers.

B2C is commerce for the consumer

This type of commerce is the main business. After all, the company provides its goods and services directly to the user.

C2C – consumer-to-consumer commerce

This type of electronic commerce can be characterized as follows: one consumer sells goods directly to another consumer without producing them himself.

Dropshipping is a great example here. When users post various products on social media pages, selling them, but not manufacturing them. They take finished goods from manufacturers.

C2B – commerce from consumer to business

This type of e-commerce is the opposite of B2C. Because the consumer is already providing something to the business. And also provides an opportunity to independently set the price for various services offered by companies.

B2A – business administration

This type of commerce covers online transactions conducted by various companies and governments. This e-commerce is used in fiscal and social security and when working with various legal documents.

C2A – commerce between consumers and administration

This type of e-commerce is not very popular. It includes transactions between consumers and government agencies.

You and I have figured out the types of e-commerce. And now let’s move on to practical tips for e-commerce success.

Openness to investment
Everyone understands that the investors of your business not only provide the business with financing and cover all kinds of expenses, but also help to adjust to bigger goals for development. And this is a great incentive for owners or founders of various companies to seek greater opportunities and challenge themselves.

Geographical expansion
The next piece of advice is an equally important factor in business development, such as geographical expansion. When opening your first physical point of the company, it is important not to focus only on its development. It’s important to understand that expanding your business is essential for your brand to be recognized around the world. Therefore, you need to set big and global goals in order to reach great heights.

Creating a brand
When starting your business from scratch, you need to understand what exactly you want and start working on your brand.

Advantages of creating a brand:

shows your uniqueness;
increases the recognition of your product;
effective building of brand loyalty.


10 rules for optimizing Facebook Ads

Are you starting your social media marketing business and starting to create ad campaigns? Here is a selection of our advice – 10 rules for optimizing Facebook ads, which you can take as a kind of guide. Taking into account the aspects of advertising optimization that we have mentioned, your work will undoubtedly be more effective.

  1. Update your campaigns – cliche and it works!

With the start of the advertising campaign, Facebook begins to study this. Over time, it will optimize its course itself, and you can start manually interfering with it.

After a while, it’s worth deleting existing ads and creating entire campaigns from scratch, even with the same targeting data. As a result: FB will treat it as new and allow it to cover larger ranges.

  1. Change the parameters of ad sets

Changing even one parameter can significantly affect campaign results. So change and play with your target audience, location and ad placement settings.

  1. Test! This is the basis, also in Ads Manager

Start each new campaign with similar pages, CTAs or Leads from tests.

Try different graphic options, edit the copy, add or subtract something from the message. You can monitor your performance on the fly by changing settings in your ad set.

Undoubtedly, every (even the smallest) little thing affects the results of the promotion. Find out what will work best for you.

  1. Analyze and draw conclusions

If the campaign is ineffective, analyze all your actions. Consider what could be causing this perception: poorly chosen graphics, a lack of bright copy, or perhaps a wall of text in the ad contributed to it?

  1. Create individual campaigns

If the profile you manage is intended to reach different target groups, create a separate campaign for each of them with several ad sets. Remember that different groups also mean different messages. So prepare separate graphs and a copy for each.

  1. Check budgets

See which type of campaign produces better results: with a daily budget or with a total budget. It is also a reliable way to set a budget higher than the actual one so that the campaign is more effective and gets more knowledge. This will lead to higher results, but requires more frequent checking of the statistics in order not to exceed the expected spending limits.

  1. Do not mix FB with IG … and vice versa

Do not combine a Facebook campaign with Instagram! These are two different platforms with their own rules and ad formats. The algorithm for recognizing user interests is also significantly different. Create two separate campaigns, think about which graphics and copy will reach your audience, and take action!

  1. Place and match

Always check the placement of ads on your social networks for correctness and uncheck unnecessary places. Consider whether your target audience watches Instastories? Will they pay attention to Messenger ads? Unnecessary publications are definitely a waste of budget, and each of us wants to avoid this.

  1. Wait before jumping to conclusions

Give the campaign at least two days to review and collect data. Each campaign takes time to optimize, and one-day effects are not reliable . Also, don’t be intimidated by the high unit cost at the start – with good setups, the cost will drop as you learn.

  1. Error correction

If there are errors in your campaign and you don’t know how to fix them, delete the campaign and set it up again. Don’t waste time waiting on Facebook to explain limited ranges or rejected posts. Often this is simply due to a system error and everything should work as it should when you re-create the ad.

When creating advertising campaigns, do not forget about these 10 points. Reliable moderation and optimization of advertisements will bring satisfactory results. Also, make advertising fun. This is a time when you can be creative and organized. Therefore: test, change, analyze!


5 steps of marketing strategy

Before starting or taking on profile management, the first step should be to develop a marketing strategy that will guide your work. This includes setting goals and opportunities, determining the budget, coloring individual events, creating a creative line and categories of publications. A well-thought-out strategy, followed by its reliable implementation, is a direct path to efficiency and success.

Our team has created a short guide for you, i.e. 5 steps to a successful marketing strategy! Enjoy reading.

Do I need to create a marketing strategy?

So. A clear action plan will help you achieve your goal. Employees and customers will know who the target group is, what content we publish and how we measure the effectiveness of our activities.

Your final communication strategy should answer the following questions:

What do we want to achieve?

How do we do it?

When will we get there?

At what cost will we do it?

The first step is GOAL

The most important point in the process of creating a marketing strategy is to clearly state the purpose of our activity so that it is well understood by employees and customers. There’s nothing worse than working on a project that doesn’t do us any good…

The second step is Audit

Internal and external analysis is also an important aspect. In which sector and at what level does the product/service advertised by us directly affect the activities carried out. Only if you know your competition for sure can you chase them away!

The third step is the budget

Determining your budget is the cornerstone of any marketing strategy. Based on the finances available at your disposal, you can plan individual work periods and control expenses.

The fourth step is KPI

KPIs are key strategic assumptions with measurable objectives. It can be, for example, a certain number of transitions for a certain period. Thanks to KPI, you can analyze the progress and development of your activity, implement a plan or forecast crisis situations.

The fifth step is Target audience

Probably, everyone has already written about it, but it is worth reminding about this important aspect of creating a marketing strategy. Only a correctly defined target group will benefit us. It is certainly pointless to target a campaign to people who are not interested in the topic. It’s a waste of time and budget.

In the PLAN, there were situations when over time we noticed that a new interested target group was formed on this profile, which deviated from the one defined by the client himself. In such a situation, it is worth analyzing the changes in targeting and consulting on further steps.

If you believe that changing your target audience will lead to better results, discuss it with your team. Do not be afraid to take radical steps! Propose changes to the client, arguing them with real examples from the profile.

In summary…

Don’t take action without a well thought out marketing strategy. Only a clear and consistent plan will lead to positive results of your work. Keep in mind the most important elements you need to analyze: objective, audit, budget, KPI and target group.

And finally… control your actions, moderate each stage and stick to the PLAN.


Competition on Facebook. TOP-7 rules

A good idea to diversify communication on our Facebook profile is to hold a contest. However, there are a few things to keep in mind so that everything goes well and that the competition doesn’t cause us more trouble than good. Learn 7 simple rules that will help you avoid problems.

  1. What do we want to achieve?

Before starting any activity, think about what you want to achieve. This will help us define the target group, as well as create consistent and thoughtful competition.

What is the most common goal of contest creators? Increased brand exposure is just one of the effects we can expect. A well-planned and well-executed contest will help us improve sales results or better understand customer preferences, as well as build positive relationships with them.

After determining the purpose of the competition and the target group, we can move on to choosing the format and finalizing the details of our campaign.

Expert advice: If fans of your brand have added 2-3 comments in total to all posts, it is difficult to motivate them to prepare a poster with your brand logo; )

  1. How to determine the rules of the competition?

Establishing the rules of the competition is the most important point in the organization of the competition. First, let’s choose a reward – this is the main motivation for participation, so it should be attractive. The format of the contest can be any – most often it consists of performing a creative task, adding a photo of your own authorship or answering a contest question.

However, it should be remembered that although the rules of the contest are established by us – its creators, there are basic rules to which we must adapt to avoid unpleasant consequences from the administration of the portal.

  1. Rules according to the rules

Sometimes you can meet contests, the condition for participation in which is to share a publication or mark another user in a comment. However, this is against Facebook’s policy of not forcing users to take actions on the site. We have to keep this in mind, because a game with such conditions of participation may be blocked by the administration.

  1. Regulations are a matter of celebration

The conditions of participation in the competition and its duration are important points that must be taken into account when planning. This information should be included in the regulations. The creation of such a document is necessary – it is required by both Facebook and Polish legislation. The rules don’t have to be in their entirety in the post. We can include the file in a note and mention only the most important questions in the contest publication itself.

An important piece of information that should be included in the terms is the organizer of the contest – Facebook requires us to clearly state that we are us and not a portal.

  1. Personal data subject to special protection

In accordance with the Act of 29 August 1997 on the protection of personal data and the GDPR Regulation on the protection of personal data, if we process personal data during the competition, we have additional obligations. It is necessary to inform the participants that we store and process their data, as well as familiarize them with the rights and obligations arising from the act, which apply to the organizers and participants.

  1. Who won? We draw!

What is the easiest way to determine the winners? draw! Is it really so? Unfortunately, if we choose this method, our contest is subject to special rules. According to the legal definition, gambling is “games, including those organized via the Internet, for monetary or material winnings, the outcome of which depends, in particular, on a specific case.” According to the above-mentioned law, they are classified as gambling games, therefore they are regulated by law in a special way. In the case of organizing such a competition, it is necessary to obtain permission from the Tax Chamber and make a payment in the amount of 10% of the gross value of the prize fund. Failure to comply with this requirement can have serious consequences, since the arbitrary organization of a gambling game is a tax offense.

  1. One thing is certain – taxes

If there is a cash prize in the amount of more than UAH 1,000 in our contest, it is considered income from other sources and is subject to a one-time tax of 10% of the winnings. We may impose tax liability on the winner – the decision on this matter is up to us. However, it is worth considering whether the need to share the prize with the winner will not negatively affect his opinion of us.

In order to avoid paying tax, we may fulfill another condition in addition to the value of the prize. Our competition should be related to sports, culture, science, art or journalism.

Contrary to appearances, organizing a competition on Facebook is not such an easy task. By creating such fun, we will show responsibility and we will avoid unpleasant consequences from the site or management authorities.


What should be in the text?

Why is the title of this article wrong? Because we will not tell you how to write it, but we will indicate how it should look. No text is more than just content. It is also a set of rules adopted by the author that affect its form, reading intentions, interpretation and focus of the reader’s attention. Hence the decision to speak about what should be in the text, and not about what the text should be.

  1. The inverted pyramid principle
  2. Dividing the text into headings
  3. Concise and to the point
  4. Take care of the conclusions

The inverted pyramid principle

Let’s start with the most important. What does it mean? The principle of the inverted pyramid is one of the foundations of the profession of a journalist. It talks about putting the most important first, putting the details in the middle of the text, and the less important information at the end. Simplification:

  1. Heading – can be interrogative, stating or in the form of a quote
  2. Lead – an introduction that contains the most important information / summarizes the article
  3. Episodes / titles / subtitles – have detailed information / introduce the following parts
  4. Comments / expert opinions – contain additional information.

When creating text, use the 5W principle:

What what?

Who is who?

Where – Where?

When – when?

Why why? / For what? / For what purpose?

By following this rule, you will increase the likelihood that your text will be complete. Remember that this should not be done if the text is informative. This is a form that should be objective in its message.

Breakdown of text into headings

We once asked one of the girls – the author of the blog – why she does not use H2 and H3 headers in WordPress. She replied that it looked ugly and didn’t want one headline to be bigger than the other. We explained that it was a matter of a few code changes, but we weren’t convincing enough. Such a joke, let’s get back to the topic.

The division into headings is not only a convenience for the user, who can take a breather and rest his eyes. It is also an important action from a technical point of view. Then the robots of the search engine know that the specified heading (H1, H2, H3 …) is one of the elements of the text that should be taken into account.

There are as many specialists as there are options for using titles. When browsing expert forums and blogs, you may come across the use of: H1> H2> H3> H3 or H1 as a heading> H2> H3> H2> H2 – the number next to the H indicates importance. 1 is the most important, 2 is important, but less than 1, and so on…

Short and to the point

Read this text out loud and you will realize that there is nothing worse than long sentences where someone has put a period only where the second or third sentence should be, and you continue to read them as one and wait for it to end, and they are all are still continuing. Hard right? Therefore, avoid long sentences. We do not mean going from extremes to extremes and creating texts based on the story of Kali, who just wanted to eat and drink.

Find the middle ground and use sentences of the correct length. There will probably be people asking “what sentence length is appropriate”. Remember the noun, verb, adjective, conjunctions. In any case, if you are already in this part of the text, it means that it is good. Short and to the point.

Take care of the flow

Many wise heads in journalism, marketing or advertising have said that the text should be like a Hitchcock movie – it starts with an earthquake and then only gets stronger. And there is a lot of truth in it. Remember that you only have a moment to engage the reader. If she doesn’t find anything special in the lead, she won’t read any further.

Allow the reader to follow the text and clearly familiarize themselves with the following elements of your content. That is why it is so important that the text is consistent, correctly divided and transitions between paragraphs. Use the headings mentioned above and tell the reader what the section they are about to read will be about. Here, as in the title, you can use a question, narrative or quotation form.

And finally, the most important thing. Don’t jump on strings. Sort them, think where you want to start, following the chronology. A reader who doesn’t understand your text will get angry and may not come back to you. He is not angry because he does not understand what you are writing to him. He will be angry because you wasted his time.


Promotion of websites through social networks

Everyone knows that they should contribute through social sites , but not everyone knows how to do it, or rather how not to do it (so as not to discourage them). We will discuss the topic of social media in the context of the most common mistakes in communication between companies and customers on social networks, as well as address the latest trends in this form of promotion.

  • Facebook users are more particular about their favorite pages.

It would seem that in the beginning on Facebook, we were fans of almost everything that appeared on the board, whether it was a cartoon character or a cosmetic brand that we simply associate. Today, however, we’re a little smarter about creating a list of what we like (or at least say we like).

Because companies are much more active on social networking sites these days, our boards are seeing more and more brand promotion posts (often overshadowing the activity of our friends). We add those that really interest us to our favorites. And we very often use the opportunity to “leave” the group of fans of the brand. We are simply becoming more aware and demanding of consumers, also in terms of the content that companies place on their portals.

  • Why is a company losing fans on Facebook?

Many companies are seeing a decrease in the number of followers of company profiles in their communities. It’s very disturbing that people stop being our fans because they previously claimed to be fans (unless of course we bought fans, because some companies have also done such unfortunate things…).

It is useful to know the reasons why people stop being fans of Facebook pages. We usually stop being fans of a brand because:

the company is too active on the portal – flooding our boards with entries;

most of the company’s records are advertisements, i.e. marketing gibberish;

records are boring and repetitive;

we liked the brand on the occasion of a one-time promotion, for example, a competition.

  • Moderation is important

Do you have a million thoughts a minute and think everything is appropriate to post on your company profile? Do you come up with an idea, put it on sites where you actively publish and adhere to the principle “the more the merrier”? Meanwhile, in the case of social media, the most important thing is not the quantity, but the quality of the content provided. People are demanding, and simply appearing on their boards does not bode well for us. The speed at which the average user “scrolls” through the messages displayed on their profile should give us food for thought.

We scroll and stop where something interests us, attracts attention. After all, we become fans of a company because we appreciate it for something, so we expect it to give us something of value, also on Facebook. So let’s not bombard people with cute or funny pictures of animals, unless our offer is aimed at animal lovers.

Always remember that the number of fans and likes under the records does not prove anything, and exactly the so-called beggars (that is, likes that are actually begged, for example, on pictures of cute animals, funny pictures of children) do not in any way build the image of the company. We do not stop with such publications for a long time, at some point (with an excess of such content) we simply start to ignore them.

  • Don’t overwhelm people with advertising for your business

Businesses often look to Facebook as a place to post a banner or catalog of products (offers). By posting information about an offer or an invitation to visit a website or a map of a specific product in the following posts, we are marketing nonsense to our Facebook users.

  • Don’t be boring!

This is where the biggest problem arises for those responsible for corporate Facebook. What to publish so as not to get bored and repeat yourself? Creativity, creativity and creativity again, plus knowledge of marketing (social networks). “Anyone” cannot be in charge of Facebook in a company. If the company does not have a marketing department, we can establish cooperation with specialists (companies that also conduct such campaigns) and entrust them with social activities.

What is DALI for Social Media Companies?

After the first “boom” in Internet communities, some experts spoke of them only as a temporary fashion, a trend. Meanwhile, social marketing has been developing for years, the functions of social networking sites are expanding and their popularity is growing. People are spending more and more time on Facebook, looking not only at photos of their friends, but also at articles posted by their favorite websites, companies, and apps. Therefore, active activity in social networks benefits companies, helping to build long-term relationships with customers and a positive brand image in the market.


How can you earn in Tik-Tok?

Until recently, Tik-Tok was regarded as a platform for entertaining schoolchildren, sticking videos and nothing more. However, in a matter of months, this messenger has grown to a global scale. And yes, you can earn there too. Specialists of the “DALI” marketing center have prepared for you TOP earning schemes in Tik-Tok:

  • Content monetization. It’s kind of like YouTube: popular influencers also get good money for the number of views of their content.

There are certain rules and restrictions for connecting monetization:

a person of legal age
the presence of subscribers must be at least 10,000
the views should also be quite large – more than 10,000 per month
no prohibited content
copyrighted content only

  • Donate. If you have more than 1000 followers, you can go live and viewers will send you gifts by buying them with Tik Tok Coins. It will be converted into “diamonds” on your account, and real money on your account.
  • Advertising. There are several integration options:

· account mention

· brand ambassador

· link in profile

· participation in challenges

In all these offers, the amount of earnings will depend on the number and activity of your fans. With quality submissionmaterial you will become even more popular.

  • Traffic arbitrage is another good option that involves advertising certain goods and services. True, the income you receive is always different, it will depend on the number of new customers who came from you.\
  • Selling your goods and services
  • Tricking comments and likes. You won’t be able to make good money here, but this is one of the things that a beginner can do.
  • Maintenance of accounts
  • Sale of accounts
  • Promotion of Youtube and Instagram. This is an indirect but effective way of making money on the Tik-Tok platform. Transfer traffic and more familiar platforms and monetize there.

So the main question is how much can you earn on Tik-Tok?

In fact, it all depends on which path you choose, how much time and effort you are willing to spend to get into the recommendations. Usually, beginners will earn 400-5000 UAH per month. People with experience, who have several million followers on their page, on average receive 70,000-100,000 UAH per month.


How to check the site loading speed: online services

Agree that it is unpleasant to sit and wait for the site of interest to you to load. According to statistics, about 25% of potential customers are screened out due to a long wait. That is why it is very important to periodically check the site loading speed. Specialists of the “Dali” marketing center have prepared effective online services for you that will be useful:

  1. is a platform that allows you to do in-depth analysis, but it is English-speaking, so if you have problems with knowing a foreign language, use Google Translate. We recommend that you pay attention to the geographical area in which the inspection is carried out. Consider that if you will be far from the city of your target audience, it will be useless to count on high-quality analysis.
  2. Pingdom Tools is a similar program, but it has a number of advantages, one of which is the ability to independently choose the location of the server check. In order to be sure of the reliability of the check, our company conducts an analysis on two platforms at once and compares.

3. Content Delivery Network (CDN), in Ukrainian means content delivery network. To put it in perspective, 40% of people will leave a page if it takes more than 3 seconds to load. The task of this program is to optimize the speed of the content, this happens at the expense of several servers that distribute the load between the final files and the user who accesses these files.

So, we can conclude that checking the site loading speed is good and even very necessary to confirm your own brand quality and audience retention, and our tips with top online services will help you with this!


5 most common myths about legal brand protection

Myth 1. The copyright belongs to the person who came up with the name of the company.

Under copyright law, a single word can be considered a work. However, this is a purely theoretical assumption. Although it cannot be ruled out that someone will come up with such a complex word, in reality such a situation is extremely rare.

Interestingly, the company logo will not always be protected in this way. The more refined and original it is, the more likely it is to be stolen.

However, if your logo is plain red text on a white background, don’t expect copyright protection.

Myth 2. The owner of the logo is the person who ordered it from the graphic designer

Most entrepreneurs believe that if the company logo was created at their request and they paid for it, then they automatically become its owners.

At the same time, an entrepreneur can become the owner of these rights, subject to the signing of an appropriate contract with a graphic designer. This is an agreement that transfers its own copyright to the results of a graphic artist’s work. If no such agreement has been signed, all copyright remains with the creator.

In the event of a dispute, you will bear the burden of proving the above circumstances. It may also turn out that the court will end up granting you protection only for some of the goods or services offered and only in a limited area.

Myth 3. Registering a name as a trademark gives me exclusivity.

This is too simplistic. Trademark registration effectively gives a legal monopoly for the registered term. However, it should be remembered that this is not an unlimited monopoly.

Myth 4. After registering a trademark, I can take someone else’s name.

The Patent Office has a “first come, first served” rule. The first person to apply receives a monopoly on the use of a trademark. This can happen not only if your competitor just comes up with an identical name. It happens that an employee or partner in conflict with you tries to register a trademark. Then you may lose the right to use the name under which you operated first.

Myth 5. The R icon in the circle next to the logo is information about originality.

Many people get the R-k around the circle wrong. Entrepreneurs also often interpret it this way. Meanwhile, the ® stamp is an abbreviation of the English word registered, i.e. registered.

Its task is to inform competing companies that the name or logo marked in this way enjoys legal protection as a result of registration. Unlawful use of the ® mark is an offense and may result in a fine. It is worth keeping in mind if you want to expand the market of your goods or services to include countries that are not protected.


7 tips to improve your digital marketing in 2022

If you are a brand that wants to grow internationally, you definitely need to be on trend. In 2022, digital marketing is gaining more and more popularity. That is why the “Dali” marketing center has prepared for you TOP-7 tips for improving digital marketing in 2022.

  • Communication at the highest level. Due to the pandemic and the war situation in the country, it is important to be able to communicate properly. Remember: no boilerplate phrases, chatbots and long answers.
  • Advertising without cookies. According to the latest news, Google plans to completely abandon cookies by the end of 2023. You need to look ahead – and look for alternative targeting options now.
  • Data-driven marketing for all time. In fact, more than 70% of people decided to buy a particular product thanks to the analysis of their data. It all seems very complicated, but it is not. Data-driven marketing will take off if the company learns to use analytics. Yes, these are numbers and their correct understanding is the trump card of all the organizations we know.
  • Short “sticky” videos. In the time of remote living, immersive video platforms have started to grow. The first thing that comes to mind is Tik-Tok. It may seem to you that there is nothing to do except for aesthetic pleasure, while professional marketers use this program as a quality marketing tool. About 65% of young people prefer video content, provided it is an interesting and attractive idea.
  • Flexible marketing. Follow the rule: if you want to be successful, be in the trend, if you want to be in the trend, develop. Thanks to the complex approach of work, you will undoubtedly reach the top. Don’t forget to use interesting interactives, giveaways, contests and reviews. However, again, analyze – when it will be appropriate and when not. The “Dali” marketing center offers quality brand promotion services in a complex, which allows you to speed up development and save the client’s money.
  • Exclusivity. Agree, when outside the 21st century, we rarely see unique products. People want to stand out from the crowd, they need something new and interesting. Turn on creativity! Having created such a product, all you have to do is competently launch it into the world, and then things will go smoothly.
  • Live broadcasts. In fact, this influence tool is already a little outdated and many accounts ignore it, but everything new is the forgotten old, so why not give it a new lease of life. The day before, be sure to announce the broadcast and offer to hold an online interactive session.

Who needs SEO site optimization?

SEO (Search Engine Optimization) is the optimization of a website for search engines. Simply put, SEO is all about highlighting your website’s greatest strengths in order to:

  • adapt it to the requirements of the search engine,
  • facilitate access for the search engine (and its users),
  • indicate what is its subject and what exactly it concerns,
  • make it easier to scan and find yourself on the Internet,
  • indicate what Google should focus on.
  • SEO site optimization – for whom?

On-page SEO is recommended for any website owner thinking about getting traffic from organic search results (and beyond). So, if you manage an online store or have a page with an offer, SEO optimization will make your website more user-friendly not only for search engines, but also for Internet users (for example, by increasing the speed of content loading or organizing their structure). As you can see, SEO optimization also refers to measures that make websites more “user-friendly”.

At this time, it is worth noting that if the SEO audit was not taken into account when creating the website, it will definitely not reach high positions in the search results. In extreme cases, the website may not be displayed in Google at all (for example, due to errors or a complete lack of indexing of its resources).

If you do not know what website optimization is and are looking for the help of an SEO expert who will do it for you, contact us. Thanks to such cooperation, you can save not only your time, but also money, since inappropriate SEO techniques, unfortunately, usually have a negative impact on positioning.

Interestingly, inadequate optimization of the structure can even discourage a potential customer visiting your website from taking the desired action (so-called conversion). For this reason, SEO optimization is a task for experienced professionals (like us) who know how search engines work and what their expectations are.


TOP-7 conclusions for 14 years of work in marketing

For 14 years of operation, the marketing center “Next” has gone through fire and water! Here are some effective tips for you:

  • Analytics first! The numbers show the results of the work done – study it.
  • Distribution of duties. Each person must perform the work assigned to him by specialization.
  • Experiment. Nothing is perfect, especially in business – test your own assumptions and find the best option for you.
Social networks in smartphone on map vector illustration
  • Keep up with others! Follow marketing trends, they change every day.
  • Don’t skimp on quality. Miser pays twice. In marketing, this rule actually works all the time.
  • Showcase the results of your work.
  • Set the bar. Don’t start working if the conditions don’t justify your work.
  • In secret – almost no one reads long posts, only shh.

We have provided you with simple yet powerful tips for being productive. Use them and remember that marketing is the engine of the 21st century! Especially in “Dali” Become our clients – and see our professionalism now!