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HOW EMOJI HELP BUILD AN EMOTIONAL CONNECTION WITH CUSTOMERS

Emojis have long become an integral part of online communication. They are used to make messages more emotional, lively and expressive. But can emojis be useful not only in personal communication, but also in marketing?

The answer is yes, they can!

Emojis are a powerful tool that can help you:

  • Grab attention: Emojis stand out from plain text, so they can help you draw people’s attention to your ad or content.
  • Express emotions: Emojis can help you convey emotions that can’t always be expressed in words. This can make your ad more emotionally engaging and memorable.
  • Connect with your audience: Emojis can help you create a more personal connection with your audience. This can make your brand more accessible and attractive.
  • Increase conversions: Studies have shown that using emojis in ads can lead to a 20% increase in conversions.

Where you can use emojis in marketing:

  • Social media: Emojis are ideal for use in social media posts. They can be used to add emotion, humor, or simply make your posts more visually interesting.
  • Email marketing: Emojis can be used in emails to make them more attractive and interesting to read.
  • Advertisements: Emojis can be used in advertisements to make them more visible and memorable.
  • Website: Emojis can be used on your website to make it more lively and attractive.

Recommendations for using emojis in marketing:

  • Don’t overdo it: Don’t use too many emojis in one message. This can make it too difficult to understand.
  • Use appropriate emojis: Make sure the emojis you use are appropriate for your brand and your audience.
  • Test Different Variations: Test different variations of emoji usage to find out what works best for your audience.

Conclusion: Emojis are a powerful tool that can help you improve your marketing results. Use them correctly to attract attention, express emotions, create a connection with the audience, increase conversion and make your marketing more emotional, alive and interesting.

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10 RULES OF SUCCESSFUL PROMOTION ON THE INTERNET

Welcome to the exciting world of online business! Are you ready to dive into digital marketing, but don’t know where to start? Don’t worry, because we have prepared for you 10 rules that will help you get your first customers and expand your audience.

1. Define your target audience:

Who are your potential customers? Where do they spend their time online? What content are they interested in? Find the answers to these questions to focus your efforts on the right audience.

2. Choose “your” social network:

Don’t try to be everywhere at once. Choose the social network where your target audience “lives”. Facebook for a business audience, Instagram for visual content, TikTok for trending topics – research and find a platform that will become your mouthpiece, then you can redirect your audience to other social networks as well.

3. Create a recognizable brand:

Develop a clear and unique visual style for your pages. Logo, colors, fonts – all this should be harmoniously combined and create a visual image of your brand.

4. Capture attention from the first seconds:

Use short and interesting videos, infographics, clear and concise texts to interest users and make them stay on your page.

5. Corporate style is your compass:

Be consistent in posting. Adhere to a single style in texts, visual elements, and tone of communication. This will help create a clear image of your brand and make it recognizable.

6. The content plan is your savior:

Plan posts in advance. Create a content plan to regularly remind your audience and keep them interested.

7. Listen and analyze:

Follow the reaction of the audience to your publications. What topics are interesting to them? What content gets more reviews? Analyze and adapt your strategy to meet the needs and demands of your audience.

8. Think about the client:

Don’t post content for content’s sake. Every post should bring value to your customer. Ask yourself questions: “Will this be useful to my audience?”, “Does this meet their needs?”.

9. Learn from competitors:

Don’t be afraid to research and analyze your competitors. Study their strategies, content, visual style. This will help you understand what makes them successful and find ways to be different and better.

10. Don’t stop there:

The world of online marketing is dynamically developing. Do not be afraid to experiment, try new formats and trends. Improve your skills, seek new knowledge and always stay on the edge of the digital wave.

Remember:

These 10 rules are just the beginning of your journey.
Apply knowledge in practice, do not be afraid of mistakes, because they are your best teachers.
Get help from internet marketing experts if you have any difficulties.
We will help your business flourish in the online space and keep moving FORWARD!

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SITUATIONAL MARKETING

Situational marketing is a dynamic strategy that uses current events, trends and behaviors to create relevant and timely content. This approach allows brands to establish an emotional connection with the audience and increase recognition in the market.

Advantages of situational marketing:

  • Quick response to events and trends.
  • Increasing the relevance of content for the target audience.
  • Creating a viral effect and increasing reach.
  • Increasing brand loyalty.
  • Increase in sales.

How to use situational marketing:

  • Follow current events and trends in your field.
  • Analyze the behavior of your target audience.
  • Create creative and timely content.

Use different channels to distribute content:

  • Social networks
  • Website
  • Email
  • Advertising

Track results and make adjustments. Monitor the effectiveness of your advertising campaigns and constantly improve them.

Examples of situational marketing:

  • A clothing brand can create a collection dedicated to a popular TV series.
  • The restaurant can offer a special dish in honor of a public holiday.
  • A sportswear brand can launch an advertising campaign with a famous athlete who has won an important sports competition.
  • Brands can make humorous posts by tying it to a certain event

Situational marketing is an effective tool that can help you increase your brand awareness, attract new customers, increase sales and strengthen the emotional connection with your audience.

In addition, situational marketing can help you:

  • Increase the level of engagement of your audience.
  • Create a positive image of your brand.
  • Differentiate from competitors.

Situational marketing is not just a fashion trend, it is a necessity for any brand that wants to be successful in today’s world.

Contact the marketing center NEXT, and we will help you develop an effective promotion strategy for your brand!

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THE ROLE OF FACEBOOK IN BUSINESS DEVELOPMENT

Facebook is a popular social network with a large audience of users from all over the world, which opens up wide opportunities for business. Given the huge number of people who are registered in this social network, it is simply impossible to ignore it as a tool for business promotion. Thanks to Facebook, companies have the opportunity to place advertisements targeted at a certain audience, show them in a mobile application, promote videos and many other options.

This social network has more than a billion users, and most of them subscribe to the business page. This is a strong argument in favor of working as part of a marketing strategy for a business, because there you can find the target audience. Entrepreneurs with experience skillfully use the capabilities of Facebook.

And how to be a beginner entrepreneur? They also need to advertise their products, have a connection with the audience on social networks.

Here are some actual tips for beginners to maintain a business page:

  • Pay attention to the name of the page, it should be unique and recognizable so that the user can easily find it.
  • The URL address should be adjusted to the name of our company, so it will be easier to find it in the search.
  • The cover should be relevant to the brand, it is best to put the official company logo on the profile picture.
  • The profile should be useful and informative, it should be filled with quality content.
  • Information – allows you to inform users about the benefits of the business, you also need to post your phone numbers, email address and website link.
  • Use call-to-action buttons: Sign Up, Book Now, Contact Us, Use App, Play Game, Buy Now, or Watch Video.

And some more tips for promoting on Facebook

  • When starting paid promotion of a post, wait for some time to see how the audience will react;
  • Reposts and visits to the site are the most valuable reaction from the audience;
  • Submit no more than three posts per day, about the business, its positions, products, services, events, promotions.
  • Be interested in the opinion of the audience, invite to a discussion, ask for advice;
  • Promptly respond to user requests and criticism.
  • Do not neglect the analysis of your competitors.

Facebook advertising is an effective tool for business, it is a great chance to develop your business. Use it!

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MARKETING FUNNEL: HOW TO BUILD AND USE IT TO INCREASE SALES

A marketing funnel is a visual representation of the steps that a potential customer takes from the first acquaintance with the brand to the implementation of the target action. Usually, the funnel consists of four stages:

• Attention – a potential customer sees your ad, post on social networks, or feedback from a friend.

• Interest – he assumes that you can solve his problem and wants to know more.

• Desire – the prospect has done their research and wants the product.

• Action – he makes a purchase, signs up for a demo lesson, or performs any other activity.

A marketing funnel helps you understand how potential customers get to know your brand and make purchasing decisions.

With its help you can:

• Determine the target audience – who are your potential customers and what are their needs?

• Develop effective marketing campaigns – what communication channels will you use to attract the attention of your audience?

• Optimize the sales funnel – identify problem areas and increase conversion.

How to build a marketing funnel

To build a marketing funnel, you need to identify the target action you want your prospects to take. This can be a purchase, webinar registration, newsletter subscription, etc.

Then you need to identify the stages that potential customers go through from first encountering your brand to taking a targeted action. For example, if your target action is a purchase, the funnel stages might be:

• Visiting the site

• Adding the product to the cart

• Placing an order

• Order confirmation

Once you’ve identified the stages of the funnel, you can start tracking it. For this, you can use Google Analytics or other marketing tools.

How to use a marketing funnel

A marketing funnel is not just a visual representation, but a tool that can be used to improve the effectiveness of your marketing.

To use a marketing funnel, you need to:

• Get data about the behavior of potential customers – what pages do they visit, what actions do they take?

• Analyze data – at which stage of the funnel do you have the biggest losses?

• Implement changes – improve content, marketing campaigns or other aspects of your business to increase conversions.

Examples of marketing funnels

Here are some examples of marketing funnels for different types of businesses:

• Funnel for a SaaS company

Target action: Subscription to the paid version of the product

Stages:

* Visiting the site

* Download the trial version of the product

* Use of the product

* Switching to the paid version

• Funnel for an online store

Target action: purchase

Stages:

* Visiting the site

* Browse products

* Adding products to the cart

* Placing an order

* Order confirmation

A marketing funnel is a powerful tool that can help you understand how potential customers make purchasing decisions. By using a marketing funnel, you can increase the effectiveness of your marketing and increase conversion.

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MARKETING IN THE CONDITIONS OF WAR

The war in Ukraine definitely made adjustments in all spheres of life, and marketing is no exception. So what is it, wartime marketing? In this article, we are going to consider the main theses and useful statistics regarding marketing trends in Ukraine and the world for the coming years. We will also focus on the attitudes and expectations of Ukrainian society, which are important aspects for business to adapt to new challenges and changes.

Moods and Consumer Trends of Ukrainians

During the iForum-2023 conference, Kyrylo Yezhov, director of business development of Kantar Ukraine, gave a speech where he considered a number of important issues for the functioning of modern Ukrainian business. One of the main topics was consumer expectations, trends in media consumption and the general mood of Ukrainian society.

Therefore, the motives of modern consumers include the following aspects:

• The need to be heard and the opportunity to express one’s opinion.

• Convenience in using mobile applications as the main channel of communication with brands.

• The desire to have an easy and interesting user experience.

• Availability of real choice and diversity.

Changes in Ukraine are taking place in parallel with global trends. The popularity of e-commerce has increased, and more than half of Ukrainians have experience of online shopping. There is also an increase in the popularity of non-cash transactions, 42% of Ukrainians choose them.

But the sentiments of Ukrainian society in connection with the difficult economic situation remain not very positive. Many people abandon long-term plans and limit their spending in order to save money. One of the main concerns of Ukrainians is the rise in prices for products, utilities and inflation. Inflation has been a particular concern this summer.

Social Networks and Advertising Trends

At the moment, understanding trends in social networks is very important for marketers. There is a marked differentiation between different social platforms. For example, for Ukrainians, Telegram has become the main channel for receiving information and news, TikTok is used for entertainment, and Instagram is actively used for shopping.

These numbers indicate that:

22% of users search for information about brands and products on YouTube and Instagram.

25% shop via Instagram, with a focus on clothing and footwear.

27% of consumers actively follow brands on Instagram.

Regarding the advertising sphere, it is worth noting that trust in it on the Internet among Ukrainians is low, and only 16% of users trust it. Therefore, it is important to understand that for 57% of Ukrainians, any communication from brands is perceived as advertising.

Brand Power and Effective Marketing

Finally, we note that the quality of creativity remains a key component of brand development. However, other aspects such as reach, frequency and media synergy also play an important role.

To create a successful brand, it is important to develop an effective slogan that will interest the consumer and actualize his needs. Branding is also important, which will provide a new audience with the necessary knowledge about the product and allow them to talk about it.

In conclusion, Ukrainian consumers expect some important features from modern brands:

55% believe that there is no need to reduce product quality or optimize it at the expense of the consumer.

54% believe that brands should focus on affordable offers such as promotions, discounts and promotions.

50% expect open and honest communication from brands.

47% of consumers seek to expand the assortment.

For 57% of Ukrainians, it is important for a brand to tell its own story and be empathetic.

For 69%, it is important for the brand management to act as an ambassador and an effective communicator with the consumer.

Therefore, on the basis of this information, businesses can develop strategies that will allow them to effectively adapt to changes and achieve success in the conditions of the modern market. So you have learned a little more about the trends in marketing today. We, in turn, take this valuable information into account and continue to lead brands DALI.

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WHAT IS TRAFFIC ARBITRAGE AND HOW TO MAKE MONEY FROM IT

Traffic arbitrage is a highly promising business model, which includes the purchase of traffic and its subsequent resale in order to make a profit due to the difference in price.

Arbitrageurs or webmasters drive traffic to advertisers’ sites or apps and receive a commission, usually a percentage of the sale. It is important to note that arbitrageurs do not receive any funds from advertisers in advance, and earnings only occur when the revenue generated by the engaged users exceeds the costs of advertising and promotion.

“Three Ways of Traffic Arbitration”

Traffic arbitrage can be considered in the context of three different approaches:

White lead generation: This approach involves promoting permitted offers that comply with the law. For example, redirecting users to the website of an online cosmetics store with an indication of its offers.

Gray lead generation: This method involves a trick from the webmaster to entice the user to click on creative ads. Redirecting traffic can be done with succinct and attractive ads using images.

Black lead generation: This method uses any means to deceive users. This usually includes spam, aggressive advertising, clickander, and links that redirect to malicious or adult sites.

“How to Earn on Traffic Arbitrage”

If you want to actively earn money online, traffic arbitrage is one of the most effective ways. The principle of operation is as follows:

Buying traffic: Advertisers are looking for potential customers – users who will visit their websites and purchase goods or services.

Arbitrageurs and reselling: Arbitrageurs buy traffic and redirect it to media platforms using methods such as targeting or contextual advertising. The amount of payment for traffic on media platforms exceeds the cost of purchased traffic. The difference between these costs and income creates a profit for the arbitrageur.

Let’s consider this process in practice. Let’s say you create a pay-per-click advertising campaign. Let’s say the cost per click is $0.50 per ad. When you get traffic, you can sell it at a higher price, like $1.50 for each click on your banner ad. So your profit is $1 per click.

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HOW TO PROMOTE AN ONLINE STORE?

Opening your own online store is a key element on the way to a successful business. This especially applies to large projects that are actively developing. After all, it is not always advisable to rely solely on sales through Instagram. Over time, starting an online store can become an urgent need, and then it is very important to choose the right approach.

It is a fact that you can start an online store very quickly and without much expense today. But the key issue is the effective promotion of the online store. And this issue should be given maximum attention and responsibility. Otherwise, your site may remain unnoticed on the web, and clients from search engines will not find it. Do you have a desire to achieve results?
Don’t wait for customers to find your online store! If you are interested in how to properly promote an online store, you have come to the right place! We will help you attract customers thanks to effective solutions for promoting your store on the Internet.

So how to make the development of an online store effective and efficient? Let’s look at it in more detail. In order to attract the attention of the maximum number of potential customers to your online store, there are various promotion tools, such as:

  1. SEO optimization: Optimizing your site for search engines will help you rise in the search results.
  2. Advertising on social networks: Communities and advertising campaigns on popular social networks will allow you to attract a target audience.
  3. Email marketing: Sending newsletters to customers can help you retain and expand your customer base.
  4. Contextual Advertising: Advertising campaigns targeting specific keywords will help drive targeted traffic.
  5. Price aggregators: Placing products on specialized price comparison platforms can increase sales.

These are the main promotion channels that allow you to quickly increase your audience and attract real customers to your online store. And for more effective promotion. Contact the marketing center DALI.

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LED signs are effective and round-the-clock advertising of your company

Do you want your logo or sign to be visible at any time of the day and in any weather? Do you care about modern outdoor advertising that will make your brand stand out? Take a look at our LED signs! They are characterized by trouble-free operation, low-energy consumption and high lighting power. If desired, our team will install light advertising!

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Car branding. Stick it once – advertise every day!

A well-prepared car ad really does the job! Every car trip – whether on the way to a client or on other corporate business – further advertises your products or services.

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Branded cups are an excellent means of brand promotion

Branded cups are an excellent means of brand promotion. They are also very practical. In addition, they will show themselves during company fairs. Such a gift will contribute to a positive perception of the brand by potential clients. Printing on a cup will be an excellent advertising medium that will subconsciously reach a large group of addressees.

Cups are reliable promotional gifts

The offers of advertising agencies and printers are full of various solutions that will best fit into the expected model of the marketing strategy. These are, for example, banners, large-format prints, stickers or various gadgets. Among the popular, and at the same time, distinguished by a low price, advertising ceramics stand out. A cup with an inscription is the most common corporate gift.

Promotional cups continue to enjoy unchanging popularity and are one of the main, most popular items of advertising. It is an extremely practical gadget that has a large printing area and a purpose. Cups with the company’s logo are an integral element of many advertising strategies, and even your own photo has become a very popular, individual gift.

Who most often chooses cups with a custom print?

Mugs with a print are such a versatile gadget that you can easily use them during marketing events not only in the case of enterprises, but also in various kinds of institutions and organizations. In addition to corporate use, they also focus on:

  • local governments,
  • firms,
  • cultural institutions,
  • schools

The offer of the printing house is addressed both to companies that wish to order a larger number of advertising circles, and to individual customers who are also looking for this type of product. These reliable everyday items are ideal as a promotional gift, subtly increasing brand awareness and reaching the customer through everyday use.

By choosing a cup with a logo, the customer receives:

  • choice from many forms with different capacity,
  • wide range of colors,
  • high-quality sublimation printing,
  • competitive prices.

How is the process of ordering a cup with an inscription?

The customer provides their logo or content design of the ordered ceramics. If necessary, you can also use the services of graphic design in the “DALI” marketing center, which will be performed by experienced employees, in accordance with the instructions. The print is applied to the cup using a special method designed for unusual surfaces. It is distinguished by high resistance to washing, abrasion and fading, which ensures comfort of use for a long time. Implementation takes place in the shortest possible time, and ready-made cups with inscriptions are delivered directly to the client.

A cup with your own print is a gift for any holiday

A personalized cup with your print is a very versatile gift. Thanks to this, it is ideal for any occasion and for everyone. It is a practical product that will certainly be used repeatedly for brewing coffee or tea by the recipient.

Any graphics and text can be applied to porcelain mugs. This solution allows the client to create gadgets with inscriptions according to his design. Therefore, a cup with your print can contain any content, starting from photos, through children’s drawings, graphics found on the web, and ending with the lyrics of your favorite song, a quote, or a logo.

Cups with the company logo are an original gadget

A porcelain cup with a print is an interesting, elegant and at the same time inexpensive advertising gadget. Its favorable production price does not in any way impair the aesthetics of the product. Promotional cups are an original and, above all, very practical means of promotion. They can be successfully used, for example, to serve coffee to counterparties during corporate meetings. Furthermore, they will be great as a gadget from the company during promotions and advertising fairs.

A cup as a gift will accompany the client during his daily morning tea or coffee, reminding him of a specific company. Printed mugs are advertising that is worth the investment. Thanks to them, the company’s positive image is being strengthened every day, which may result in further cooperation in the future.

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Printing and production of calendars: wall, flip, table, and pocket

Calendars are a great advertising tool. They are usually clearly visible in offices and corporate premises. Thanks to this, they are used for everyday planning.

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Printing labels and stickers – what are their advantages?

Stickers and labels are images applied to adhesive paper. As promotional materials, stickers, and labels are widely used in many industries, including food, cosmetics, information, and industrial. They are used for marking goods and placing the necessary information on them, as well as for promotion and presentation of the brand. Their advantage is that they are easily applied to the surface and perform their function for a long time.

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What should be a business card to attract customers?

Although we, entrepreneurs, talk more and more about image, we still often receive a “card” with a million pieces of information instead of a business card. A good business card is a great way to create a positive image. And very typically during the first contact. Business cards can be representative and for daily distribution.

Today we will convince you of the power of business cards, possibilities, mistakes, and content.

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Is billboard profitable for you?

Billboards are traditional, popular and, most importantly, one of the most effective types of outdoor advertising. Their effectiveness lies in the correct location, constant display and attractive message. Large, well-lit banners on buildings or specialized structures in high-traffic areas are a proven recipe for your success.