Billboards: who needs and for what?
Billboards (advertising boards, bigboards) are large-format structures usually placed along highways, at busy intersections, or near shopping centers and stores. Their key advantage is scale and the ability to reach thousands of people every single day.
This type of advertising primarily targets drivers and passengers who view the message while in motion. That is why billboard design must be simple and expressive: minimal text, a large image or logo, and clear contact details. The ideal billboard communicates one main idea that can be understood in just 2–3 seconds.
Billboards are highly effective for both branding campaigns (boosting brand awareness and trust) and for announcing events, promotions, or seasonal offers.
What billboards give to businesses:
- build strong brand recognition on a subconscious level;
- provide constant visibility of advertising – 24/7;
- offer vast space for impactful visuals;
- reach audiences who avoid other advertising channels.
Citylights – advertising at eye level
A citylight is a medium-sized advertising structure (1.2×1.8 m) that is ideal for central streets, public transport stops, pedestrian areas, and entrances to shopping complexes.
Unlike billboards, citylights are oriented toward pedestrians. People walking by have more time to study the content, which means ads can include more details: promotion terms, schedules, addresses, or service lists.
Another advantage is that the poster is located at eye level, ensuring it falls naturally into a passerby’s field of vision. With built-in lighting, your advertisement remains visible both day and night – which is especially important in city centers.
Citylight advantages:
- can be placed in locations where billboards are impossible to install;
- target both pedestrians and drivers stuck in traffic;
- provide bright and clear visuals thanks to illumination;
- cost-effective with high efficiency;
- easy to update – posters can be quickly replaced.
Only with us – the largest database of available spaces
Marketing Center “Dali” offers a unique solution – the freshest and largest database of available billboard spaces in Ternopil and the region.
We constantly update location data, ensuring clients receive the most up-to-date options. This means your ad will be placed exactly where foot and vehicle traffic is highest, delivering maximum impact.
How we work with clients
- You submit a request in any convenient way – via website, phone, or messenger.
- We provide a free consultation to help you choose the best format, location, and design.
- We offer ready-made options or create a custom layout with our in-house designers.
- We calculate the cost and provide discounts for complex or repeat orders.
- We handle production, installation, packaging, and delivery across Ukraine or internationally.
Why businesses choose “Dali”
- over 20 years of experience in outdoor advertising;
- our own production facilities and printing house;
- use of only proven, high-quality materials;
- a professional team with continuous training;
- successful projects in more than 15 countries worldwide;
- a full-service approach: from selecting the space to campaign management.
Additional opportunities for your business
In addition to billboards and citylights, we also produce signs, neon, and LED-neon solutions. Our experts provide free consultations to determine which type of signage will be most effective for your business, considering your target audience and location.
Marketing Center “Dali” is not just outdoor advertising – it is a comprehensive approach to growing your business. We help brands stay visible, memorable, and attract new customers.